Author: admin

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Chipotle – As Real As It Gets


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https://www.ispot.tv/ad/wLIQ/chipotle-mexican-grill-real-as-it-gets-husband-ft-jillian-bell

The reason why I like this ad:

I am into funny ads, and this series of Chipotle’s “As Real As It Gets” I thought was pretty funny. The brand is talking about realness, they used a funny way of showing that their brand is about real food.

Chipotle had some issues back in 2017, but they tried to use these ads to bounce back. They chose comedians to do the ad, and used a writer from SNL for the lines in the ad as well which I thought was a wise choice.

Agency: Venables Bell + Partner

Junior / Christy Qiao

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Ostrich – Samsung


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The Reason Why I Like This Idea

This is a really touching ad. The video is beautifully well-made and the idea of using ostrich as a metaphor is great for delivering an inspiring message, which is ‘do what you can’t’. It marketed both Samsung product and Samsung itself. It also reminds me the Nike Ad ‘just do it’.

Senior/ Ye Moon Cho

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Green Light Run


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The Reason Why I Like This Idea

This campaign has a great insight into the city runner. Infinite traffic signals in the major cities in the world not only stop the car crush but also the free flowing, pulse raising, and soul releasing for city running. And this ad gives smart solution by suggesting new way of running, calculating a cycle of light data and engineering algorithm which never stops running. The great insight and smart idea are impressive.

Senior/Ye Moon Cho

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Light Burger/fries


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The reason why I like this idea:

McDonald’s is one of the biggest food companies, and they are already famous for some of their signature food. Therefore they need something new and fresh when it comes to promote their company. The idea using lights to show their iconic products is fresh and fun, and also by simply showing their iconic products on their print ads, people don’t need to think much when they see the ads.

Junior/ Nuri Park

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Straw Sucks


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The reason why this idea is effective:

This ad shows the problem directly, lets people think about the problem, and even makes people find the way to solve the problem themselves. In this way, people can’t easily forget about the problem the ad implies, and it will remain intensely in their mind.

Junior/ Nuri Park

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KOBE !!!


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I always love when brands like ESPN channel their inner creative. This caught my eye for two reasons; the video itself is very visually entertaining (seeing the book actually being made) and the fact that we have definitely, in some way or another, had to do a project like this at SVA. They successfully made a rule book visually entertaining and even gave it more purpose, dedicating it to one of the greatest basketball players of all time… KOBE !!

Junior/Cailin Shymko

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Break The Speed: Metro station


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Entrant Company J.Walter Thompson Casablanca
Medium Print & Out of Home Technique

This ad is giving a message that KitKat will give you a break when you are living a busy life. It’s visually interesting the use of lines and how the bench the woman is sitting on has a shape and color of KitKat. Stretched lines around her give a fast-forwarded effect and it looks like someone’s sight from inside a fast train. The ad is saying nothing else is important and it’s going so fast that you can’t even see what’s around you but when you eat KitKat, you truly live the moment.

Junior / Rosalyn Oh

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Badya​ by Palm Hills : Life Imitates Art


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The overall tone made this commercial relaxing and delightful. By rebuilding masterpieces into real life, the commercial expressed an idea that life contributes to creativity. They believe that Badya, a city in Egypt, would inspire people and be a gathering place for creative people. I think a successful commercial definitely needs to be visualized exquisitely like this. I enjoyed watching it.

Junior/Claire Yuan Zhuang

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Brooklyn Film Festival: Anthem, The Greatest Night of Our Terrible Lives


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This 38 seconds short spot rendered its main idea that the Brooklyn Film Festival is greater than the past, because “bad times make great art”. The insight of this spot was that a large number of people don’t support Trump but he’s the president of the USA. It is an interesting idea to have Trump in the end to motivate people to join in the film festival.

Junior/Claire Yuan Zhuang