Entrant Company J.Walter Thompson Casablanca
Medium Print & Out of Home Technique
This ad is giving a message that KitKat will give you a break when you are living a busy life. It’s visually interesting the use of lines and how the bench the woman is sitting on has a shape and color of KitKat. Stretched lines around her give a fast-forwarded effect and it looks like someone’s sight from inside a fast train. The ad is saying nothing else is important and it’s going so fast that you can’t even see what’s around you but when you eat KitKat, you truly live the moment.
Junior / Rosalyn Oh