Author: admin

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Stop Ivory – Going, Going, Gone


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https://www.adsoftheworld.com/media/film/stop_ivory_going_going_gone#comments

Ivory trading is still allowed in many countries. The entire auction is intense, but the unexpected ending is shocking and brutal. The viewer quickly understands that humans are directly responsible for the suffering and deaths of elephants (and other wildlife), because of the sale of ivory.

Junior/Sophia Kwan

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AIG Japan


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As a TV film commercial, I think this one really draw my attention and I did not skip a second. It really expressed the feeling that danger can happen anytime, and insurance is important.

Tingru Hou

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IKEA lets relax


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Nowadays, people really love to take photos and share on media before eating. Sometimes it is annoying. So IKEA wants to make people feel relax, cause it is just a meal, you should enjoy it with your family, not social media friends.

Tingru Hou

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Tomorrow’s News


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https://www.oneclub.org/awards/theoneshow/-award/30262/tomorrows-news

News is always for today. So news for tomorrow will draw more people’s attention. As this ad is about protesting guns, it really worked well.

Tingru Hou

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selfie stick


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https://www.oneclub.org/awards/theoneshow/-award/30183/pedigree-selfie-stix-clip

I think they caught the insight that people who have dogs love to take a selfie with them, but dogs never pay attention to the camera. This ad is really clever, they solve a problem, and they sell their products.

Tingru Hou

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Lexus – Genetic Select


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https://www.adsoftheworld.com/collection/best_april_fools_day_ads#showdelta=10

Although the ad was a joke, Lexus combined humor with what seems like futuristic car features – a car that is adapted to you. Even the little things/details make a personalized experience wherever you go.

Junior/Sophia Kwan

Blog

Fedex Express – Neighbors


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This Fedex campaign promotes their express delivery services as the fastest and most reliable. It’s so easy – as if you’re handing your package to your neighbor.

Junior/Sophia Kwan

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Uber Food Drive


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Background
: In Canada, 40% of the population goes hungry at least once a week.
Target
: People who are suffering from the hunger.
Goal
: To make it easier to help homeless by using uber.
Insight
: Public apathy is the biggest barrier. Anyone with the mobile phone can start food drive, any time or any where someone who’s in need.
Idea
: People can use uber food drive for ordering foods to feed those who need.

Senior/ Ye Moon Cho

Blog

P&G – Thank You, Mom


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This ad portrays a couple of mothers supporting their children and their dreams no matter what their circumstances are. It shows us what and how it feels like to see through the eyes of a mother. It also in a way, celebrates the connect between diversity and the Olympics (sports).

Rhea Shah / Junior