Author: admin

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Coolway: Elevator


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Coolway is fully aware that people don’t consume ice cream is because they would feel guilty if they eat ice cream. The idea of this commercial is to show that people wouldn’t feel guilty at all when eating Coolway ice cream. It is interesting to convey a feeling of guilt for eating ice cream by showing not holding elevator for people.

Junior/Claire Yuan Zhuang

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GOING GOING GONE | Stop Ivory


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The reason Why I like this Idea

This film ad is well directed and well crafted in visual way. It keeps tension until the end of the video and give us a message to stop killing wildlife at the end with surprise. This unexpected but powerful effect makes a strong impression and customers to rethink the weight of their behaviors.

Senior/Ye Moon Cho

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THE CHILD REPLACEMENT PROGRAMME


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The Reason Why This Idea is Effective

A lot of homes tend to adopt dogs when their child left their home and start to live their own life, because parents get lonely and feel empty. I think this program describes and understands many homes’ circumstances well and promotes their program effectively by showing photos of a kids’ jackets that turn into dogs’ jackets and also offering to put the information of their kids and find a dog that matches your kids’ personality on the website so that people could feel more familiar to dogs. Above all things, this ad will definitely help both dogs that need homes and homes that need dogs.

Junior/ Nuri Park

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McDonald’s $1, $2 and $3 Menu


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I quickly went through Instagram like what I would usually do, but this little ad stopped me. It was blurry at the very first beginning when I saw it. “What happened? Why’s it blurry? What was that??” So I waited for a second to see what that was. Out of curiosity, I ended up spending five seconds on the ad and figured out what McDonald’s was trying to express.

McDonald’s wanted to promote their $1, $2 and $3 Menu on which there are many cheap food options. It is a common situation that we find some changes from our pockets when doing laundry. We would probably be surprised. To be honest, it wouldn’t make a big difference. However, with that change, we could get a meal at the McDonald’s. Isn’t that great?

Junior/Claire Yuan Zhuang

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Always #LikeAGirl


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The Reason Why I like This Idea

By asking a question about the meaning to do something “Like a girl”, people recognize the problem that doing something “Like a girl” become an insult. It shows that a girl’s confidence plummets during puberty. This ad not only enhances Always’s brand image but also breaks a conventional thought and builds up girl’s self confidence over puberty.

Senior/ Ye Moon Cho

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Greenpeace Poland – TO THE LAST TREE STANDING


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We always talk about saving the environment, we all know we should preserve forests, but it is very hard for us to take actual actions. The problem is that it is so far away from our daily lives. Most of us live in cities, so we don’t know what it is like for wildlife to lose their habitat, we don’t see the obvious downside of tearing down forests. By putting this forest map into Minecraft, gamers get the experience of actually being in this environment, living in it, making it into their home. Then, one day, their home got torn down. This action would really make an impact, leading people to sign the environment petition.

Junior/Elaine Li

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Klarna – Smoooth


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Klarna has a series of Smoooth ad, this is one of them. Klarna wants to sell the idea of a smooth payment, but instead of selling this idea taking about boring stuff like money and banking, it relates the feeling of smooth to other ‘weird’ things unrelated to banking. All these videos are very satisfying to watch, therefore easier for people to remember.

The full playlist is here: https://www.youtube.com/watch?v=cWGvxH5PNUA&index=3&list=PLYaD-TFUU2hgqp3npJaXnmXEq8F984phl

Junior/Elaine Li

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Tide


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It’s a funny twist on a tide commercial. It features a variety of ads for different products , like coke, or wrangler jeans etc . It makes you realize how easy it is to pick out what product is being advertised just by the first few seconds of the ad. I like the comical vibe the man gives by saying “its a tide ad” in every single one. The ending is the best part though, they establish a sense of superiority by saying “so does this make every superbowl ad , a tide ad?” Personally , I didn’t think about that the whole time and it made me think holy shit that’s kind of true !

junior/Cailin Shymko

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MINI USA


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The reason why I like this ad:

The idea behind it is so simple and it’s really cute. It’s just simply trying to say that the trunk of a mini is so much larger than you’d have imagined.

I think it’s a really cute ad and pretty straightforward.

Junior/Christy Qiao

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Immunity Charm


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Background:
Afghanistan is a land with a vaccination completion rate of only 50% due to illiteracy and traditional belief.
Target:
Afghanistan people with illiteracy and traditional belief.
Goal:
Make Afghanistan people to easily access for tracking vaccination.
Insight:
Afghanistan has a tradition of newborns wearing bracelet.
Idea:
Turn the traditional bracelet into a tracking tools. Each bead represents different vaccination.

Why I like this idea.
I love the insight of this idea so much. And this idea is directly solving the problem in a very smart way by using THIER OWN CULTURE & TRADITION. This is why people accept this idea easily. This idea doesn’t change any of their culture or tradition, but even embrace it.

TA / Yeon