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[ Where Life Happens – IKEA ]


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The first image that comes to mind when ㅑ think of Ikea is Daily Life. Furniture is always near us and we spend time with it. It was the ad that I thought was closest to Ikea.

Hoon

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[ AAMI Smartplates – Suncorp ]


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This application takes all the details such as practicing hours, road types, weather data, traffic density and so on. I think it’s a very dense application because they’ve worked hard to solve big problems such as the death of teenagers in a car accident

Hoon

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[ Healthy Hands – Savlon ]


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In India, they use their hand for one more thing, eating. Not washing their hands with soap is one of the main causes for illnesses and dropout. In rural school of India kids still use chalk and slate to write. Salvon made a chalk soap. I think it’s an advertisement that has found an unresolved problem. The idea seems simple, but I think it’s a well-discovered advertisement.

Hoon