Author: admin

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The World’s Biggest Asshole


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Has the most important thing you need to see in an ad, a twist. I thought it was beautifully shot, and I didn’t see where this ad would lead to. The twist is what it counts, and the funny tagline at the end.

Junior / Christy Qiao

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Fantasy Night


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I laughed pretty hard after watching this ad. I just love the awkwardness and the lines in this ad, especially that costume on the guy. It’s simply following its “You’re not who you are when you’re hungry”

Client: Snickers/Mars Chocolate North America

Creative Agency: BBDO New York

Junior / Christy Qiao

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GE – Shortcuts


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The reason why I like this ad:

 

I find this ad to be very inspirational, GE is using this ad to make a statement. The fact that they support women scientists, also proving a point. GE’s goal is to encourage women to work in tech and also to put 20,000 women in technical roles by 2020.

Client: GE
Title: Shortcuts

Agency: BBDO New York

 

Junior / Christy Qiao

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SCARY CLOWN NIGHT


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Background
:BurgerKing planned a halloween promotion
Target
:BurgerKing
Goal
:Troll McDonald’s and BurgerKing’s increase of global sales
Insight
:McDonald’s is the biggest fear to BurgerKing.
Idea
:Giving free whoppers on halloween for customers who come dressed up as a clown.

Senior/ Ye Moon Cho

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Hailey Lawrence – Week 1


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  1. https://www.youtube.com/watch?v=u9Ne9VnZ7fs

– Insight: There is so much consolidated trash in the ocean that its surface area is similar to a  country. When you’re part of the united nations, legally other nations have to help you.

– Why I like it: I thought it was a very smart loophole for making other nations have to care about the   trash problem. Another reason I liked it was the design elements such as the currency the created for it.

 

 

2.  https://www.youtube.com/watch?v=mjdW4IKXlYk

– Insight: The NRA donates millions of dollars to political candidates that control and create laws around guns.

– Why I liked it: It was a super simple effortless design execution that was so shocking once you see it and realize how crazy the numbers are you are forced to realize how messed up it is that there is literally a dollar amount assigned to each school student in every state of how much they are worth to politicians.

 

3.  https://www.youtube.com/watch?v=iq75X9_dYyg

– Insight: People in Cambodia have severely low iron levels that are affecting their health & they are also a superstitious community who have certain symbols that mean a lot to them.

– Why I liked it: I thought it was a brilliant and cost effective way to solve a very serious wide spread health problem & when they created the iron fish it became a really interesting product design solution.

 

 

Blog

Ikea-Pee Ad


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Ikea Pee Ad

I thought this was a funny and unexpected way to promote a product. This ad works as a pregnancy test and as a result, a discount on a crib.

-Noreen J.

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PEDIGREE – SELFIESTIX


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Background: It is hard to take a selfie with your dog because they don’t look at the camera.

Goal: To make dogs look at the camera while their owners take selfies with them.

Insight: Dogs always watch their snacks.

Idea: Create a little device that can attach a snack on the camera so dogs can focus on it.

My thought: I thought this idea was really cute. Pedigree not only created the product but also they added an awesome feature using the face recognition technique. As a dog owner, I was very convinced by this idea and I would really like to buy one of the products.

– Ja Ik Koo

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CYBERSMILE – #TrollingisUgly


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Background: 43% of kids are bullied online.

Goal: Cybersmile wanted to remind people that trolling is ugly.

Insight: Trollers always judge people’s appearance and post hateful comments.

Idea: Partnering with a famous influencer, Cybersmile made her uglier based on the received trolling comments.

My Thought: No matter where we go, there will be haters and I don’t think they will realize their faults through this kind of idea. However, What I really like about this case study was they use the trollers’ comments as a backfire. Because of their hateful comments, other users could deeply get a message.

– Ja Ik Koo