Author: admin

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Volkswagen – Road Safety


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By directly involving an unsuspecting group of people in this ad, Volkswagen shows how people are so easily distracted by their phones. This public service announcement gives the audience a closer experience to what it’s like/how easy it is to be involved in a car accident. It is attention holding and impactful.

Junior/Sophia Kwan

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TNT


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This unconventional ad creatively promotes the different types of TV shows and drama that people in Belgium can expect to see on TNT’s channel. Adding the drama right inside the town engages the audience and creates a lasting, memorable impression.

Junior/Sophia Kwan

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Honda – “Hands”


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Without having to speak about Honda’s changing and improving technology, the ad cycles through 7 decades of innovation. The visuals show us the curiosity and creativity of their skillful engineers. From motorcycles to lawnmowers, from tractors to jets, Honda has been and continues to be a strong competitor with their inventiveness.

Junior/Sophia Kwan

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Tesco – Food Love Stories


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The reason I think that this is a great ad is because of their insight and the way they have presented their idea which is – people love to make their favorite food for the people they love.

Junior/Rhea Shah

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P&G – The Talk


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I think that this ad is really powerful and well presented. It opens up a discussion for topics relating to racism and cultural identity. The ad projects a series of conversations between black parents and their children having “the talk” and having to face the harsh reality of being black. It spreads awareness and tells the viewers to talk about “the talk” and end the need to have it once and for all.

Junior/Rhea Shah

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IKEA Ad


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This ad is minimal but the furniture layout was likened to cooking and well projected in visual form. It is much stronger and smoother than existing IKEA advertisements that directly shown ‘buy personalized furniture’

Junior/Jacob Baik

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Talk to the Land | Old Spice


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It’s a typical Old Spice ad. Going with a quirky and funny direction, but with a good tagline and a well directed film. I have always liked Old Spice ads, they always go with a funny and quirky idea. This one is pretty simple, he applies Old Spice and then successfully lands his plane with her advice. And arrives in time for dinner, because “She Nose Best”.

Junior/Christy Qiao

Blog

Coolway: Elevator


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Coolway is fully aware that people don’t consume ice cream is because they would feel guilty if they eat ice cream. The idea of this commercial is to show that people wouldn’t feel guilty at all when eating Coolway ice cream. It is interesting to convey a feeling of guilt for eating ice cream by showing not holding elevator for people.

Junior/Claire Yuan Zhuang

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GOING GOING GONE | Stop Ivory


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The reason Why I like this Idea

This film ad is well directed and well crafted in visual way. It keeps tension until the end of the video and give us a message to stop killing wildlife at the end with surprise. This unexpected but powerful effect makes a strong impression and customers to rethink the weight of their behaviors.

Senior/Ye Moon Cho