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Blog

[ Cannes Lions 2019 / Health & Wellness / Gold / Purina – Street Vet ]


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Is technology creativity?

Yes. But recently I’ve been noticing that they are way too many ideas
that are tech-based.

I certainly don’t have a problem of an idea being based on technology,
but this one doesn’t really change the behavior of the checkin their dogs.

Think about it, in reality, no one’s going to spend billions of dollars for
checking street dogs for free. on that note, this idea is too un-realistic
for me. It’s cool. But no brands are going to do this constantly.

Blog

#worldstoughestjob


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We tend to take Mom for granted. We can hardly visualize how hard mother works. We listed out the works mom did which will be the world’s toughest job.
Yutong

Blog

Verizon – What you missed


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Many people watched the game through smartphone streaming.
When they missed the scene because of buffering, they immediately tweeted the complain.
Using this happening, Verizon replied people what they missed.

Hyewon Joo

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[ INSPIRATION OF THE DAY / ONE SHOW GOLD / XBOX – FOOTBALL DECODED ]


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I really loved the problem that they solved.

The fact that the competition has all the rights of the game,
they went the other way that they had a professional gamer
actually pushing buttons in realtime at stadium every time
someone is trying kick the ball in front of the goal area.

super smart.
Love the all the pieces that they created as well.

well done.

Blog

FCK / KFC


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KFC delivered the meaning of “you can do as much as you want to swear at us” in a witty way through the word “fuck,” while offering sincere apologies to customers.

Soyeon Lee