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Geico – Fast Forward: Forest


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The reason why I like this ad:

Geico has a series of these ads and all of them are equally funny and on point. I believe the insight was that people are always trying to skip ads these days. Instead of showing long boring ads they did something different, the ads not only promotes geico but also catches people’s attention. They took the advantage of knowing how people get tired of ads online and came up with something that someone would actually wanna watch.

Junior / Christy Qiao

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Lacoste Save our species


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Entrant Company : BETC
Medium : Partnerships & Collaborations

Its targetted audience can be people interested in fashion and animal protection, or anyone who knows Lacoste’s iconic logo has always been a crocodile (so everyone). It was created for brand Lacoste and to raise awareness of rare species and to save them.
It is different from other ads because it was more of a participation that matters than putting up on a display exposed to a large crowd. Having a small amount of each shirt attracts people to want them even more and having people wear them makes it a great advertisement itself. When one sees the logo on the shirt, will immediately realize that it’s different to normal Lacoste logo and most likely get curious and end up googling, which leads to a more recognition.

Junior / Rosalyn Oh

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Burger King presents: Flame Grilled You


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The Reason Why I Like This idea

This ad shows its idea really well which is to show how good fire can be. This ad would be considered as an exaggeration by someone since it’s choosing the word “Cremation”, but I think this is the reason why this ad becomes so viral and also attracts audience because people usually don’t imagine the food connecting directly to death.

Junior/ Nuri Park

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HAMAT: The Dream


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The company Hamat is a faucet brand. The commercial attracted me by showing those beautifully curved bodies in the beginning. Gradually, I realized that the main idea of the commercial is telling audience that the Hamat faucet is what they are dreaming about. In other words, their faucet is what people are looking for.

Junior/Claire Yuan Zhuang

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OPIOIDS don’t care


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The reason why I chose this ad is that using emoji to express an idea is very different and this image really express the feeling that opioid is really harmful in an interesting way.

Junior/Tingru Hou

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Lego- Build The Future


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These two images really bring me a strong feeling of dream big and it makes me feel lego can make children’s big dream come true with their imagination.But overall it is the image that really make sense to me.

Junior/Tingru Hou

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The Most German Supermarket


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https://www.oneclub.org/awards/theoneshow/-award/30242/the-most-german-supermarket

This is my favorite ad of this week. It shows people how important diversity is to a country and we really should accept the diversity of human being’s society. Only in this way, a country can be developed much better. The government should never ban or treat any race unequally.

Junior/Tingru Hou

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The Test-2016 One Show Automobile Ad of the year


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This ad surprised me when I know that those people are actually fake models, but it is the person who tests this car imagine them as real people. It really shows that this company cares about the safety of people who will sit in this car. And it shows that this company takes the responsibility very seriously.

Junior/Tingru Hou

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Letters To Dad


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The Reason Why I like This Idea

What do you do when you miss a dad who’s far away? This ad shows how paper and packaging help a little boy and his father stay close. The Paper & Packaging remind us how paper and packaging help us reach our goals and help keep our goods and products safe. By telling heartwarming and touching personal story, it effectively builds the company’s brand image and draws wide-spread sympathy.

Senior/ Ye Moon cho