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Blog

Escape To Football — Principal


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Buffalo Wild Wings released a series of ads for this campaign,”Escape To Football”. I find it funny, and they put people in hideous positions, every day positions where people are trying to escape the room to watch the game.

Junior/Christy

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Kevin the Carrot and the Wicked Parsnip


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It’s crunch time for Kevin the Carrot as he fights to save his family from Pascal, a wicked Parsnip living in a dark castle way up high. The commercial is touched that the Carrot family work together and finally gets out.

Junior/ Aime Lu Fan Chen

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Swiss supermarket Migros


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I really like the tiny character in this advertisement, it is really cute to change the machine to a small person that live in there.

Junior/ Aime Lu Fan Chen

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NRMA Christmas Advert


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The idea is not working in this one. The only reason the dad properly interacts the child is cause of a magical toy, meaning in the real world this child would be neglected. I don’t like this commercial.

Junior/ Aime Lu Fan Chen

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Sandy Hook-Point of View


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A really bone chilling ad for the Sandy Hook Promise. I feel like it was really bold of them to do it in the point of view of the shooter…

Junior/Cailin Shymko

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The new ŠKODA Fabia Attention Test


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This isn’t the most creative or interesting ad, but I like the use of blindsight – if something changes while you’re not looking at it, the brain has a hard time figuring what’s different.

Junior / Sophia Kwan

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Harvey Nichols – Shoplifters


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This was a smart use of real footage of shoplifters in their stores. Instead of putting them on blast by showing their faces, they used them as a reason to participate in something legal and rewarding for its customers.

Junior / Sophia Kwan

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SHISEIDO – High School Girls?


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Shiseido’s cosmetics are so good that you’d never be able to tell that the girls aren’t girls. A creative way to show the power of their makeup, in a subtle way.

Junior / Sophia Kwan

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John Lewis – #ManOnTheMoon


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https://www.luerzersarchive.com/en/spot-of-the-week/2015-46.html

This ad reaches the audience using emotion. The girl’s innocence and compassion for the elderly, people that seem so far away from her, make us realize all the things we can do to help them not feel alone.

Junior / Sophia Kwan