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NIVEA: Night


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I like this ad because it’s very simple and neat, and we can know the product is night cream easily. It shows the product alone with the background in dark blue. Also, the background color is the same as the color of product package and the brand as well. Particularly, the moon pattern shown by the product exactly matches the night concept. I think this is a perfect combination.

Junior / Jolie Zuyu Chen

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Chupa Chups: It’s sugar free


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I like this ad because it’s funny and smart. To develop the free-sugar concept effectively, the ad shows that ants have interests in sugar but they got away from the product, which uses consumers’ reserved thinking in an interesting way. It is telling me that the product was sugar free and healthy. There is a fact that people are encouraged to have less sugar causing some diseases, so in most cases specially the parents are unwilling to allow their children to eat sugar products like lollipop. However, this lollipop exactly avoids what people worry about.

Junior / Jolie Zuyu Chen

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Geico – Fast Forward: Forest


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The reason why I like this ad:

Geico has a series of these ads and all of them are equally funny and on point. I believe the insight was that people are always trying to skip ads these days. Instead of showing long boring ads they did something different, the ads not only promotes geico but also catches people’s attention. They took the advantage of knowing how people get tired of ads online and came up with something that someone would actually wanna watch.

Junior / Christy Qiao

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Lacoste Save our species


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Entrant Company : BETC
Medium : Partnerships & Collaborations

Its targetted audience can be people interested in fashion and animal protection, or anyone who knows Lacoste’s iconic logo has always been a crocodile (so everyone). It was created for brand Lacoste and to raise awareness of rare species and to save them.
It is different from other ads because it was more of a participation that matters than putting up on a display exposed to a large crowd. Having a small amount of each shirt attracts people to want them even more and having people wear them makes it a great advertisement itself. When one sees the logo on the shirt, will immediately realize that it’s different to normal Lacoste logo and most likely get curious and end up googling, which leads to a more recognition.

Junior / Rosalyn Oh

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Burger King presents: Flame Grilled You


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The Reason Why I Like This idea

This ad shows its idea really well which is to show how good fire can be. This ad would be considered as an exaggeration by someone since it’s choosing the word “Cremation”, but I think this is the reason why this ad becomes so viral and also attracts audience because people usually don’t imagine the food connecting directly to death.

Junior/ Nuri Park

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HAMAT: The Dream


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The company Hamat is a faucet brand. The commercial attracted me by showing those beautifully curved bodies in the beginning. Gradually, I realized that the main idea of the commercial is telling audience that the Hamat faucet is what they are dreaming about. In other words, their faucet is what people are looking for.

Junior/Claire Yuan Zhuang

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OPIOIDS don’t care


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The reason why I chose this ad is that using emoji to express an idea is very different and this image really express the feeling that opioid is really harmful in an interesting way.

Junior/Tingru Hou

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Lego- Build The Future


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These two images really bring me a strong feeling of dream big and it makes me feel lego can make children’s big dream come true with their imagination.But overall it is the image that really make sense to me.

Junior/Tingru Hou

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The Most German Supermarket


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https://www.oneclub.org/awards/theoneshow/-award/30242/the-most-german-supermarket

This is my favorite ad of this week. It shows people how important diversity is to a country and we really should accept the diversity of human being’s society. Only in this way, a country can be developed much better. The government should never ban or treat any race unequally.

Junior/Tingru Hou