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Blog

MINI Park Assist: Surgery


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Some people don’t rely on park assist, but in this spot, Mini conveyed the idea that the park assist is as precise as a surgery. The interesting point is that the two doctors are talking about topics that completely unrelated to the surgery, but surgery still goes well. It’s also telling people they could rely on Mini Park Assist.

Junior/Claire Yuan Zhuang

Blog

Trolling is Ugly


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BG: Social media is becoming a platform of harassment.
Target: Millennials.
Insight: 43% of kids are bullied online.
Goal: To “prove” that trolling is ugly.
Idea: Partnered up with an influencer and started a live Instagram story. Every time she received an ugly trolling comment, they retouched her photos.

Senior/Thomas Lee

Blog

Kia-Melissa McCarthy in Super Bowl Commercial 2017


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This commercial is not just like a traditional vehicle commercial in the Super Bowl. It displayed its ecological-friendly feature in a humorous way. It suggested that if people would like to help with environment issue, they could simply choose Kia.

Junior/Claire Yuan Zhuang

Blog

Nike: Marriage Equality


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BG: The Austrailian government is conducting a postal survey on whether same-sex marriage should be legal.
Target: Australians.
Goal: Encourage Australians to vote for equality.
Insight: Survey requires Australians to check on yes or no box.
Idea: Use the iconic Nike logo to be the symbol of marriage equality.

Senior/Thomas Lee

Blog

Blink To Speak


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BG: The biggest battle for patients suffering from fatal disorders is the simple act of communication.
Target: Patients who are suffering from fatal disorders.
Goal: Allow patients to communicate with their eyes.
Insight: The basic method of communication is very tedious and expensive.
Idea: Made a book with 50 simple eye movements for patients to express all their needs and desires.

Senior/Thomas Lee

Blog

LEGO: Making The List


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The reason why I like this ad:

I think Lego knows how to make their product get into a customer’s shopping basket. This ad shows how Lego can make anything you want to buy. By showing this, Lego potentially gives choices to customers for their gifts; buy the thing what you want to buy, or buy Lego that can make anything you want to buy. This is a very simple and creative idea which helps Lego permeate to customers naturally.

Junior/ Nuri Park

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Share a Coke 1,000 Name Celebration


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The reason why I like this ad:

Coca-Cola has been interacting with customers by using their packages. This ad is intriguing that the audience is allured to click the website. On their website they have personalized songs based on any name which is a very unique way to communicate with potential customers. It would be a special experience to everyone as well as promote their company at the same time. I really like how Coca-Cola keeps trying to think new ways to communicate with their customers.

Junior/ Nuri Park

Blog

Nike #ChooseGo


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The reason why I like this ad:

I was very surprised when I saw this ad at first since this is the most creative and fresh ad I’ve seen these days. The concept is the earth stops rotating and people need to run with wearing Nike shoes to make the earth rotate. This ad promotes their brand so well with the creative idea that no one really can think about and intrigues others’ curiosity. This ad also has a strategic idea that shows its purpose and would be a great sample to others.

Junior/ Nuri Park

Blog

Taiwan Wacoal Sports – “Wow Girls’ Lab”


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https://2017.liaentries.com/winners/?id_entry=100778&id_medium=6&id_submedium=6&id_category=0&view=details&range=w&page=1&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=false

The ad demonstrates different types of sports, from running to boxing, for the audience to understand the motion of the breasts. This is a creative way to promote Wacoal’s sports range – a sports bra designed for any type of exercise/sport, for any type of breast.

Junior/Sophia Kwan

Blog

Adidas Parley Collection at Road Runner Sports


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Plastic waste is one of the most big issues these days. In this era, adidas carries out a necessarily need project that helps protect the earth. I think this kind of direction would be a new management in the future and many companies need to manage their companies based on eco-friendly. This is not only an advertising, but also helps to make other companies join this kind of campaign as a good example.

Junior/ Nuri Park