Blog

Blog

Samsung Service


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This idea of ad shows Samsung provide good service in India, even in a rough terrain. It tells it can go to every corner of the country to ensure people who need service. When it comes to relationships, distances don’t matter. The idea is simple but touching.

Junior / Jolie

Blog

C21 Restaurant


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This is one of my favorite “ads” from the Cannes Lions 2018 list. This is not exactly an ad but more of an call to action social experiment video. It’s powerful, it delivers a powerful message, and it made a huge impact.

Junior / Christy

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Nike — Late Bloomer


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I like the new campaign of “Crazy Dreams” by Nike. This particular one is saying that crazy dreams don’t have an age limit.

Junior / Christy

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Nike – Dream Crazy


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This is one of my favorite ad and one of the greatest ad I’ve seen this year. The video is narrated by Colin Kaepernick and features many athletes who have overcome odds to be where they are today.

Junior / Christy

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IKEA – Me&We


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http://luerzersarchive.com/en/spot-of-the-week/2018-33.html

This is an ad you can’t ignore. It creatively shows different rooms for “me” and “we” using everyday situations, wants, and needs. It expresses everyday human emotions of excitement, annoyance, etc. in both youths and adults. A two word song is very unique and helps advertise all the different kinds of rooms that people need in their lives.

Junior/Sophia Kwan

Blog

Don’t Vote – Knock The Vote


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http://luerzersarchive.com/en/spot-of-the-week/2018-41.html

This ad reminds young people everything they hate about America and the people who support what they hate. Seeing rich, old white people praise Trump and insult young people creates anger and a push to vote. I love how instead showing the typical young people in the country encouraging people to vote, they did the exact opposite. It works very well.

Junior/Sophia Kwan

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Wendy’s – webeefin?


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https://clios.com/music/winner/use-of-music/wendy-s/webeefin–43765

Wendy’s used a smart tactic – using culture to promote their restaurant, and getting free promotion through social media. Diss tracks are popular and youths are all into it – this ad came at the perfect time and targeted all the right people. They knew people would create hype over it.

Junior/Sophia Kwan

Blog

New York Times – The Truth


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https://adage.com/creativity/work/new-york-times-truth-worth-it-perseverance/955986

The New York Times constantly uncovers major stories that are impacting millions of families across the United States. This ad highlights the importance of “truth,” no matter how hard is it to find it, as well as the cultural impact of all the research.

Junior/Sophia Kwan

Blog

New Ink


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Thought this was a cool way to say “fuck you” to the motocross industry.

Junior/Cailin Shymko