Blog

Blog

Nike-Badge of Honor


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Kids are overprotected by parents, which is one of the reasons why parents don’t want their kids to do sports. This fun idea communicates to parents that it’s exciting and joyful for kids to play sports. It is also a symbol to encourage kids to play hard.

Junior/Claire

Blog

7-ELEVEN CSR Rhythm of Love Wall


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Donating money is such a meaningful but boring thing. However, making sound (applause) to appreciate people who donated will encourage people to do so. The fun way of applauding will also attract people to get involved.

Junior/Claire

Blog

Cheetos Museum


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There insight was so simple, they saw people posting cheetos that looked like other things on social media, so they took that idea and turned it into a museum and used it to promote cheetos and asking people to buy more to find weirdly shaped cheetos.

Company: Cheetos
Agency mix: Ketchum (PR partner), The Marketing Arm (assisted with microsite, contesting), Goodby Silverstein & Partners (creative digital content)

Junior / Christy

Blog

Alzheimer’s Society: Full length


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This ad tells us support people affected by dementia. They lose memory and also feel isolated if family don’t care about them. Therefore, we should send much love to care them.

Junior / Jolie

Blog

Scrabble Keyboard


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This is something that I would want to download, this app would make people’s life so much easier.

Agency: Cheil Worldwide, Hong Kong

Junior / Christy

Blog

Vicks: One in a million


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This ad reflects the true and harsh reality and the campaign #TouchOfCare is great to show parent’s love and care for children. A abandoned kid, especially who is with disabilities, desires a home and much love.

Junior / Jolie

Blog

Make Your Next Move — Squarespace


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Squarespace wanted o promote its ‘Make Your Next Move’ platform, so it partnered with
actor-turned-fashion designer John Malkovich to chart his true-to-life journey. I think because it’s a true story, it’s more relatable and makes businesses want to join.

Junior / Christy

Blog

Bud Light: Dilly Dilly!


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This ad simply shows Bud Light is for everyone but other beers are for themselves. The phrase “dilly dilly”, used when people offer cheers, is pretty addictive and help this ad become memorable.

Junior/ Nuri Park