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Knowledge is Bulletproof


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The idea of this ad is so smart that makes books with a high-grade bulletproof fiber and let them be used as a bullet proof. This shows its intention so well; to make book that speaks of knowledge being more powerful than any bullet that might try to stop it.

Junior/ Nuri Park

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Tile-Lost Panda


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Tile is a Bluetooth-enabled tracking system that helps you find things that have been lost. Tile makes their ad as a story and by showing the epic travel of stuffed panda, it makes people to concentrate on the ad.

Junior/ Nuri Park

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Project Body Hair


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This womens razor company did a great job coming up with a new way to promote their razors. They went along with the “no shave” movement for women and instead of promoting how all women should be hairless, they promoted how , in fact, women do have body hair. They’re saying you can use their razor if you want to shave, whenever IF ever. The commercial itself has a very powerful mood to it.

Junior/Cailin Shymko

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Intel Technology Evolves


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The commercial presented how people couldn’t get accustomed to new upcoming technology trend but how it ended up that people rely on the technology. It’s telling people to move forward and enjoy new technology which might be ridiculous for now.

Junior/Claire

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Dove Real Beauty Productions


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It’s also about rising brand likability. Dove tried to bring lights to the concept of real beauty by hiring all-female group and showed that women could interpret women better.

Junior/Claire

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McDonald´s Instagram Menu


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It is a good method to visualize the menu. People would like to see real people in the photos and it would be more convincing when they see someone else is enjoying the food.

Junior/Claire

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IKEA Italy The Room


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Ikea as a furniture brand knows the importance of brand likability. In this campaign, they are making voice against violence on women. Violence on women is a common problem which could be related to every family. This point links up Ikea and the problem.

Junior/Claire

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Carlton Draught


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Thought this was a funny way to show how much people love this beer. ALSO, the fact that it’s all based around not drinking and driving.

Junior/Cailin Shymko

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Unseen Stars


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Unseen Stars

I like this form of awareness to everyone about female scientists because it’s a different way to inspire women to look up to the real stars. The idea of looking up to the stars and connecting that to Grand Central’s famous constellation ceiling fitted so well with the concept.

Noreen/Junior

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Save Our Species


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Save Our Species

I found this smart for a clothing brand’s icon, Lacoste to bring awareness to a global issue. This creates a social media buzz to post about the endangered species and gives the brand an impactful meaning too.

Noreen/Junior