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Blog

Repicturing Homeless


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Repicturing Homeless

Most people and ads see homeless as sad, poor, and inferior, but this ad sheds light on a hopeful side of the homeless and help people see their possibilities. I think this is great to give out a different perspective on homeless people.

Junior/Noreen

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Election In the Dark


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Election In The Dark

It’s hard for people with disabilities to be able to vote. This is a smart and unique website for blind people to vote. I liked the idea of having the viewer navigate and experience what it’s like to be visually challenged.

Junior/Noreen

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Dog Dates


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Background: 1.2 million older people in the UK are chronically lonely.

Insight: There are local dogs that are waiting to be adopted.

Idea: Pedigree matches up the local dogs with older people.

Thought: As I’m working on the same issue, I think this is a great example as a reference. Pedigree smartly solved two different problems with one simple idea.

– Ja Ik Koo

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Instagram Menu


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Background: People can hardly see the image of the menu at the restaurants.

Insight: People always Instagram their foods.

Idea: To make Instagram photos as a menu.

Thoughts: As we discussed about this problem in the class I think this is one of the practical and smart ways to solve the problem. I liked this idea because it used people’s common behavior to solve a problem.

– Ja Ik Koo

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Is that Coke a Fanta?


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Background: People in Brazil make fun of LGBT people with the expression “Is that Coke a Fanta?”

Insight: People used it as a joke but actually LGBT people are getting hurt by the expression.

Idea: Coca-Cola actually produced the limited edition can with Fanta inside.

Thoughts: This idea reminds me of the case study of “McWhopper.” I think this idea is smart because of Coca-Cola put a twist in the idea by turning the negative expression to positive.

– Ja Ik Koo

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Hearing Test in Disguise


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The fact that these people found a way to give a hearing test to a large group of people, WITHOUT them even knowing, is so fucking cool. This is a platform that actually changed peoples lives without them putting in any effort. They just watched the movie and realized that they need to get their hearing fixed. So so cool.

Junior/Cailin

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Sounds of Trauma


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When they show you that the sounds of war are the same sounds that we hear daily , it was very shocking. We don’t do enough for veterans in this country and we don’t realize the daily struggles that some might go through. It’s an eye-opening video and also pretty informative, without saying much.

Junior/Cailin Shymko