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Blog

Pregnancy Pause


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A really cool campaign that sheds light to an issue in the US, that not many people are aware of. The idea of filling those gap years by saying you were working as a mother, is a really creative way to kind of say F U to companies who don’t gives moms time off to take care of their babies.

Junior/Cailin Shymko

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IKEA — Every Other Week


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I like this ad because it talks about families from a different perspective. The topic of divorce can be quiet tricky, but IKEA turned this issue into something sweet. Ikea is “right there where life happens, whatever happens—and is not afraid to show it like it is”.

Agency: Åkestam Holst
Junior/Christy

Blog

smart — Shock


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I like this ad because it’s funny, and entertaining.It’s smart how they are using this concept to promote their message “driving the smart forfour feels so much like driving the iconic smart fortwo that you forget you have a back seat”.

BBDO Group Germany GmbH
Junior/Christy

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MACMA — Manboobs


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I like this ad because it catches peoples attention. The idea is to raise awareness for checking up with your doctors for early detection of breast cancer. As the topless woman stands behind the man she’s performing the checks on, the video strongly voices the double standards we still face today.

Advertising Agency: DAVID, Buenos Aires, Argentina
Junior / Christy

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McWhopper


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BurgerKing knows how to get media impressions and made a twist by offering their ultimate competitor a call for peace.

Melissa Akkoc

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Lipton- #TimeToTalk


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Tea is a symbol for getting together in Turkey. Lipton spotted that even people get together they don’t talk to each other. They bought 17 most watched channels’ commercials for 5 minutes on prime time and changed people’s behaviors forcing them to talk to each other.

Melissa Akkoc

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Repicturing Homeless


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Repicturing Homeless

Most people and ads see homeless as sad, poor, and inferior, but this ad sheds light on a hopeful side of the homeless and help people see their possibilities. I think this is great to give out a different perspective on homeless people.

Junior/Noreen

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Election In the Dark


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Election In The Dark

It’s hard for people with disabilities to be able to vote. This is a smart and unique website for blind people to vote. I liked the idea of having the viewer navigate and experience what it’s like to be visually challenged.

Junior/Noreen