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UNBOXING THE TRUTH


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A very creative way to expose stats about modern slavery. Also takes advantage of the fact that people are watching unboxing videos on youtube all the time.

Elaine

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Whopper Gift Exchange


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https://www.retaildive.com/ex/mobilecommercedaily/burger-king-campaign-exchanges-free-whopper-for-unwanted-christmas-gift

Burger King created a campaign based off of a funny and on-point insight: people receive a lot of unwanted gifts during Christmas season. By allowing their costumers to donate their presents to those actually in need in exchange for a Whopper, BK turns this campaign into something wholesome (in the Holiday spirit).

-Shirley Wang

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Proud Whopper


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Burger King wanted to show that no matter who you are, gay, straight, or bi, we are all the same inside. They executed this in a really simple yet powerful way by changing the name and wrapping of their most famous product: the whopper. I love the twist of how the product inside doesn’t change and stayed the same. Yet because it looks different on the outside, people automatically assumed that something was different with it. This campaign is impactful and empowering because it speaks a truth a lot of people failed to realized.

-Shirley Wang

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Awful Truth


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During the Youtube videos, annoying advertisements pop up. Instead of getting rid of them, Amnesty International
came up with different banner that reveals the awful truth about the Politicians on video.

Junior/
Kevin Bae