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Public Eye – Return To Sender


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I like the ad because it’s trying to make a difference. The idea is to to ask activists in Accra, Ghana to collect the polluted air into canisters and return it to the sender. They sent the air back to Geneva, to Trafigura.

Junior / Christy

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Expedia | Great Britain: Digital CaseStudy


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Expedia wanted to boosts visits to Great Britain from the US, Germany and France. So they came up with a solution that will allow tourists to visit other places than just London. Each film explores the merits of its location, with a carefully-written script, performed at the same tempo by the actors. Users can navigate between the different films using a compass. I like the idea of how I can see more of the country, and how it can work so easily just like a compass.

Junior / Christy

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Hailey Lawrence Oct 11


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1. http://www.bwmdentsu.com/project/disappearing-person-alerts

Why I liked it: I thought it was a very smart and timely way to help solve the terrible problem of people being kidnapped. It goes way farther than something like an amber alert that doesn’t really do much other than letting you know who went missing. This is targeted to the radius of where the person went missing so its way more effective.

2. https://www.youtube.com/watch?v=oO1pzAGMAbo

Why I liked it: Apple is never telling you to buy a computer or any of their products, it always highlights what you could create with it, making it feel bigger than just a laptop. I loved this because I felt as though it put the creativity and possibilities of what you could use their products for first. Also I think its awesome because it helps people network and learn more vs going to college.

3. https://www.rga.com/work/case-studies/botbot

Why I liked it: Its a brilliant way to cut costs for businesses that could really benefit from having a bot but cant afford to have one made

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Dear Young People: Don’t Vote


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This campaign, created by Nail Communications, is so effective and on point. It touches on a very true insight that as millennial, although we complain a lot about the issues present in the world, we don’t actually take the action to do anything about it such as voting. This campaign is encouraging young people to vote more not just for the presidential election but also for the mid-term elections which also makes a big difference.

-Shirley Wang

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IKEA: Make Room for Luxury


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https://lbbonline.com/news/ikeas-surreal-spots-reminds-us-to-make-room-for-luxury-in-our-lives/

This ad is very ballsy and hilarious. Everyone knows Ikea is a budget-friendly, and affordable brand. It is the exact opposite of luxury. IKEA is taking a jab at the commercials for luxury brands by making a parody of it and making a statement that Ikea is just as good as luxury.

-Shirley Wang

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AXE: Find Your Magic


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I’ve loved this ad when it first came out in 2016 before I even became an advertisement major. I actually rewatched it at the time because I loved the message of this ad. Even though it’s simple, I think Axe did a really good job with their branding. The idea that everyone is UNIQUE and we all just have to find “Our thing” whether it’s a nose or your dance moves. This ad leaves me feeling like I’m really to kick-ass.

-Shirley Wang

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Budweiser-TagWords


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Budweiser really took advantage of the current culture and combine it with pop culture. Letting people Google the keywords is a very interactive and creative idea.

Junior/Elaine Li