Uncategorized

Uncategorized

Greenpeace Poland – TO THE LAST TREE STANDING


No Comments

We always talk about saving the environment, we all know we should preserve forests, but it is very hard for us to take actual actions. The problem is that it is so far away from our daily lives. Most of us live in cities, so we don’t know what it is like for wildlife to lose their habitat, we don’t see the obvious downside of tearing down forests. By putting this forest map into Minecraft, gamers get the experience of actually being in this environment, living in it, making it into their home. Then, one day, their home got torn down. This action would really make an impact, leading people to sign the environment petition.

Junior/Elaine Li

Uncategorized

Klarna – Smoooth


No Comments

Klarna has a series of Smoooth ad, this is one of them. Klarna wants to sell the idea of a smooth payment, but instead of selling this idea taking about boring stuff like money and banking, it relates the feeling of smooth to other ‘weird’ things unrelated to banking. All these videos are very satisfying to watch, therefore easier for people to remember.

The full playlist is here: https://www.youtube.com/watch?v=cWGvxH5PNUA&index=3&list=PLYaD-TFUU2hgqp3npJaXnmXEq8F984phl

Junior/Elaine Li

Uncategorized

MINI USA


No Comments

The reason why I like this ad:

The idea behind it is so simple and it’s really cute. It’s just simply trying to say that the trunk of a mini is so much larger than you’d have imagined.

I think it’s a really cute ad and pretty straightforward.

Junior/Christy Qiao