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AIG – PRIDE JERSEY


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https://ems-media-prod.s3.amazonaws.com/entry_attachments/video/44/1123/17457/47630/aig_h264_1080p_2min_fid_201466_ems720p.mp4?qlvREanDFW59GPrMpQioN9vtY803d1zA

This is a great way to express an idea using technology.

Junior/Elaine Li

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Redefining the Border


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https://www.adforum.com/case-studies/redefining-the-borders

This ad campaign was based on total new platform, Google map. And it tackles the censorships and information tgat each nation’s leader tries to hide.
Junior
Kevin Bae

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NIKE: What are girls made of?


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I thought this is interesting considering the fact we are working on Adidas. It seems like a lot of brands are hopping on the concept of empowering women. However, I feel like “Always: Like a Girl” did it better. I still love the idea behind this video but I just feel like it’s not as strong.

-Shirley Wang

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SPOTIFY: Killer Song


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I think this advertisement is both terrifying and hilarious. I discovered this because there has been controversy going on with this ad due to parents complaining about how it’s scaring children. However, I think this ad is so smart and very suitable for Halloween (even though it came out 4 months ago). The production value is very well done and the play one words is funny.

-Shirley Wang

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ELLE MAGAZINE U.S: Bait and Switch


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I think baiting people into voting is such a smart way to use media for a good cause. I honestly don’t understand why people are so offended and angry about it. If you have time to care about whether Kanye and Kim broke up, you have time to vote. Other entertainment news companies use click-bait all the time for their articles/videos, why is it such a big deal when they’re actually trying to do something useful?

I just thought this approach to promote voting and the response was very unexpected and interesting.

-Shirley Wang