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Joburg Ballet – Braking Ballet


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https://clios.com/awards/winner/branded-content/joburg-ballet/breaking-ballet-48417

Combining ballet with the current pop culture is a great way for people to get interested in ballet again. Reach a greater audience.

Junior/Elaine

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AIG – PRIDE JERSEY


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https://ems-media-prod.s3.amazonaws.com/entry_attachments/video/44/1123/17457/47630/aig_h264_1080p_2min_fid_201466_ems720p.mp4?qlvREanDFW59GPrMpQioN9vtY803d1zA

This is a great way to express an idea using technology.

Junior/Elaine Li

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Redefining the Border


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https://www.adforum.com/case-studies/redefining-the-borders

This ad campaign was based on total new platform, Google map. And it tackles the censorships and information tgat each nation’s leader tries to hide.
Junior
Kevin Bae

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NIKE: What are girls made of?


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I thought this is interesting considering the fact we are working on Adidas. It seems like a lot of brands are hopping on the concept of empowering women. However, I feel like “Always: Like a Girl” did it better. I still love the idea behind this video but I just feel like it’s not as strong.

-Shirley Wang