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Immunity Charm


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Afghanistans economy and traditional beliefs make it hard for doctors to keep track of children vaccinations history. Since children are given beaded bracelets upon their birth to protect from evil spirits the idea to use this concept of beads on the bracelets to communicate with other doctors to signify what vaccinations the child has based on color.

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Unusual Football


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The people in Thailand due to their living conditions have limited space for recreational activities. AP makes use of the unique shape free spaces housing and complexes have to create “The Unusual Football Field” which is a football field it whatever shape is available to keep the youth active and strengthen their communities.

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Boost Your Voice


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Boost mobile decides to help the low income neighborhoods in Chicago with their voting problems. Counties with low income face a problem of low number of places where people in the community can vote. It just so happens that Boost mobile has several store locations in the same areas. By making use of there several stores Boost mobile has open their doors as a legit pollsite where people of the community have better access to vote, giving everyone a chance to get there vote out there.

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BURNING STORES


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The Reason Why I Like This Idea:

These print ads give me strong feeling, the pictures are powerful and the burning fire catches the eye. These print ads in some way represents burger king’s flame-grilling burgers.

Junior/ Yutong Cheng

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Dove – Real Beauty Sketches


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Dove wants women to embrace their natural beauty. This campaign is more about creating the brand’s value, rather than selling the product. Telling women that they are more beautiful than they think, that they should be confident of the way they look, this ad really builds up a positive vibe for Dove.

Junior/Elaine Li

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Marmite Gene Test


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I saw this ad last year and I still find it hilarious. I have never had marmite in my life, but I’ve heard so much about it. You either love it, or hate it. There are many marmite challenges online, and memes. Adam & Eve/ DDB came up with a good campaign.
I think the insight was people are either lovers or haters of marmite. Also their slogan is “Love it or hate it” so the whole campaign goes with their marketing strategy. I love how funny the lines are in the ad and it was well shot.

Junior/Christy Qiao

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Talk to the Land | Old Spice


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It’s a typical Old Spice ad. Going with a quirky and funny direction, but with a good tagline and a well directed film. I have always liked Old Spice ads, they always go with a funny and quirky idea. This one is pretty simple, he applies Old Spice and then successfully lands his plane with her advice. And arrives in time for dinner, because “She Nose Best”.

Junior/Christy Qiao

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Greenpeace Poland – TO THE LAST TREE STANDING


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We always talk about saving the environment, we all know we should preserve forests, but it is very hard for us to take actual actions. The problem is that it is so far away from our daily lives. Most of us live in cities, so we don’t know what it is like for wildlife to lose their habitat, we don’t see the obvious downside of tearing down forests. By putting this forest map into Minecraft, gamers get the experience of actually being in this environment, living in it, making it into their home. Then, one day, their home got torn down. This action would really make an impact, leading people to sign the environment petition.

Junior/Elaine Li

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Klarna – Smoooth


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Klarna has a series of Smoooth ad, this is one of them. Klarna wants to sell the idea of a smooth payment, but instead of selling this idea taking about boring stuff like money and banking, it relates the feeling of smooth to other ‘weird’ things unrelated to banking. All these videos are very satisfying to watch, therefore easier for people to remember.

The full playlist is here: https://www.youtube.com/watch?v=cWGvxH5PNUA&index=3&list=PLYaD-TFUU2hgqp3npJaXnmXEq8F984phl

Junior/Elaine Li

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MINI USA


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The reason why I like this ad:

The idea behind it is so simple and it’s really cute. It’s just simply trying to say that the trunk of a mini is so much larger than you’d have imagined.

I think it’s a really cute ad and pretty straightforward.

Junior/Christy Qiao