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MINI USA


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The reason why I like this ad:

The idea behind it is so simple and it’s really cute. It’s just simply trying to say that the trunk of a mini is so much larger than you’d have imagined.

I think it’s a really cute ad and pretty straightforward.

Junior/Christy Qiao

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Immunity Charm


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Background:
Afghanistan is a land with a vaccination completion rate of only 50% due to illiteracy and traditional belief.
Target:
Afghanistan people with illiteracy and traditional belief.
Goal:
Make Afghanistan people to easily access for tracking vaccination.
Insight:
Afghanistan has a tradition of newborns wearing bracelet.
Idea:
Turn the traditional bracelet into a tracking tools. Each bead represents different vaccination.

Why I like this idea.
I love the insight of this idea so much. And this idea is directly solving the problem in a very smart way by using THIER OWN CULTURE & TRADITION. This is why people accept this idea easily. This idea doesn’t change any of their culture or tradition, but even embrace it.

TA / Yeon

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Coca-Cola Share Can


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Coca-Cola has encouraged consumers to share their favorite soft drink with their loved ones by simply parting their cans into two cans. After parting the can to reveal to the consumers a second smaller can they are more encouraged to share their drinks with a close one nearby.

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Microsoft Braile


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https://www.oneclub.org/awards/theoneshow/-award/30206/tactile

Only 1% of the texts are in braille. This campaign was to switch any book into braille through Microsoft technology.

Junior/Kevin Bae

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BURGER KING – Bullying Jr.


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The Reason Why This Idea is Different.

The ads shows people’s different reactions between a bullied child and their waffer burger. It catches the point that people do nothing for many reasons for social matters, but they do actions for personal matters. Showing real reaction let people aware of the problem and real conversation touch the heart.

By:
Senior/Ye Moon Cho

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[ Design ] McDonald’s Directional Board – Say No More


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The Reason Why This Idea Is Hard:

People assume that minimalism is simple, but it takes valor to think small,like the one and only Volkswagen Lemon Ad. By cropping its iconic Golden Arches into a directional path and reducing the visuals to only what’s essential, McDonald transformed an underutilized media space into a simple unified design system adaptable to any market around the world. Sometimes less is more.

By:
Senior/Haoran Liao

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[ Film ] The Talk – My Black Is Beautiful


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The Reason Why This Idea Is Smart:

For a brand like P&G, it doesn’t showcase that things will only get better like many other socially-conscious ads. “The Talk” is inspiring yet filled with unsettling uncertainties — a thoughtful marketing approach that’s sure to promote real conversation. These concerns merge in the marketer’s heart-rending film about the unique challenges African-American mothers have in raising kids — in decades past and continuing today.

By:
Senior/Haoran Liao

Blog

[ Design ] Palau Pledge Havas


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The Reason Why This Idea Is Different:

Instead of making a passport stamp design just pretty, Host/Havas agency made them into a pledge where
people have to sign before they enter the island. The re-design campaign not only let the world
know how beautiful and clean they are, but also asks people to maintain its beauty by pledging not
to trash it. This remarkably simple idea exemplifies where our design industries is headed.

By:
Junior / Michael Smith