They used Minecraft as a medium to advertise their brand. By making phone calls available within the game, they could give people an interesting experience.
Hyewon Joo
Pink Ribbon – Check it before it’s removed
When a nude picture is uploaded, it is automatically deleted. They conducted a campaign by taking advantage of the fact that nude pictures made headlines.
Hyewon Joo
SAMSUNG – Blind Cap
They solved the problem with technology by taking what people did not consider as a problem.
Hyewon Joo
Black Lives Matter – Unsafety Check
By using Facebook’s functions in a different way, it was able to bring great impact.
Hyewon Joo
AP Thailand – The Unusual Football Field
The space that had bad influence to children has been turned into a helpful space.
Hyewon Joo
PPG COMEX / Color maps
Comex realized brand value in color and made it easy for people to distinguish each area.
Soyeon Lee
Independent incubator / firefly man
For the family, father became a firefly. However, since the fireflies have only one year to live, replace them with LED lights.
Soyeon Lee
Intel / drone light show in olympic
Through Intel’s ideas, the drone became a cultural tool for creating fireworks shows.
Soyeon Lee
X-BOX / Franchise
Numerous consumers become employees.
Soyeon Lee
ICRC / No hospital no hope
You should not attack the hospital during the war.
Soyeon Lee