Considering that people did the shopping online a lot, Glade made samples with a new medium.
Hyewon Joo
Make something wonderful / Apple
Video Shows Apple’s Power
Soyeon Lee
Scent by glade / glade
It is common to smell the scent and buy it. Glade delivered scent-sealed vinyl to customers so people can test the scent.
Soyeon Lee
Hacking prime day / Honey nut cheerios
When a customer asks Alexa to recommend cereal, she recommend Cheerios. The brand is designed a purchase process that extends to advertising and recommended products.
Soyeon Lee
The hidden flag / FELGTB
Russia is a country that can also punish those who oppose homosexuality and violate it. So when people couldn’t raise the rainbow flag at the World Cup in Russia, they made it in a different way.
Soyeon Lee
Bagelgate / Kraft Heinz
Bagels without cream cheese?! The perfect timing of Philadelphia.
Soyeon Lee
Pocket franchise / KFC
An era in which a person becomes a platform beyond the level of media.
Soyeon Lee
Try not to hear this/ Coca Cola
Campaign using synesthesia that reminds people of sound by looking at pictures.
Soyeon Lee
Gracie AI / Street grace
It created artificial intelligence by data-publishing messages from people who try to sell sex. Therefore, if a user exchanges messages suspected of prostitution, a warning message is sent to warn them.
Soyeon Lee
Ubertoys / Uber
A taxi toy model was applied to Uber to provide the children with a pleasant experience.
Soyeon Lee