POP-THINKING / SVA

You can check your pregnancy by urinating.

Soyeon Lee

KFC delivered the meaning of “you can do as much as you want to swear at us” in a witty way through the word “fuck,” while offering sincere apologies to customers.

Soyeon Lee

It uses a technology that looks different depending on viewing angle to deliver different messages about child abuse to adults and children.

Soyeon Lee

The airline made the perfect use of the divorce between Brad Pitt and Angelina Jolie.

Soyeon Lee

//https://cn.adforum.com/creative-work/ad/player/34594918/no-need-to-fly-around-the-world-in-germany/germain-rail
Most of the German spend their holiday abroad, so this ad is to show similar pictures of the famous places of interests and a place in Germany. People can get the same experience by taking a train to similar places instead of spending too much money on flights.
Yutong

“Any moment can be the right moment to take care of themselves.”
Yutong

Using new technology to help people who suffer from ALS.
Yutong

Only 3% of fruits are legally sold in the market, France’s Carrefour defied the law to sell illegally fruits in the market to defend biodiversity.
Yutong

Maze was a game launched with the voice tech of Amazon Alexa to promote HBO’s “Westworld.”
Yutong

It’s a really touching ad. The war destroyed the hospital, and there is no doctor for that.
Yutong