Huawei P Smart Ad 2018

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P&G: Shiksha School


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This is a ad campaign “choose for change”, telling people help children who desire to go to school in India. There are many families can’t support children’s education and there are few schools in India. P&G takes this donation action to encourage people help those kids by choosing their products. It’s heartwarming.

Junior / Jolie

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Pantene: You can shine


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This is very emotional ad about a girl fight for her dream and make it come true. She faced serval enemies who look down on her, but she works hard and finally get the success. This commercial tells that some negative people and difficulties can make you stronger, so don’t give up and keep moving on.

Junior / Jolie

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P&G: Tough love


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This is one of a great ad of the campaign “Thank you, mom” from P&G. These mothers help their kid overcome disabilities and make them become a successful person. Mothers and kids are both tough. A simple “thank you” covers much love from children for their mother.

Junior / Jolie

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A simple act of caring


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This ad describes a touching story about caring people in daily life. It tells a simple act people take can create love and care for other people, and that’s what we need in life.

Junior / Jolie

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BERNAS-Ka Fan


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By making this ad as a story that tells people how precious the time we spend with family is, it arouses audiences’ sympathy.

Junior/Nuri Park

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Easy Jet-The Biggest Challenge


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The ad shows its insight well which is becoming a pilot is very challenging especially if they are women, and it also shows well how the problem is solved. This campaign gives children a hope that anyone can become a pilot.

Junior/ Nuri Park

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Knowledge is Bulletproof


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The idea of this ad is so smart that makes books with a high-grade bulletproof fiber and let them be used as a bullet proof. This shows its intention so well; to make book that speaks of knowledge being more powerful than any bullet that might try to stop it.

Junior/ Nuri Park

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Tile-Lost Panda


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Tile is a Bluetooth-enabled tracking system that helps you find things that have been lost. Tile makes their ad as a story and by showing the epic travel of stuffed panda, it makes people to concentrate on the ad.

Junior/ Nuri Park

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Project Body Hair


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This womens razor company did a great job coming up with a new way to promote their razors. They went along with the “no shave” movement for women and instead of promoting how all women should be hairless, they promoted how , in fact, women do have body hair. They’re saying you can use their razor if you want to shave, whenever IF ever. The commercial itself has a very powerful mood to it.

Junior/Cailin Shymko