POP-THINKING / SVA

43% of kids are bullied online. Cybersmile wants to tell people that trolling is ugly, not you. They cooperate with the Instagram influencer to post the changes the influencer made based on the hating words.
Yutong

//https://www.youtube.com/watch?v=UFSkXMQJbzY&t=3s
IHOP has been all about pancakes for over 60 years. They recently launched a new line for steakburgers. This is a branding changing the name IHOP to IHOb, which “b” means burgers.
Yutong

Plastic waste has a disastrous effect on marine wildlife but it’s quick, cheap convinence make them sell a lot. These ads using toys to show how plastic kills marine wildlife.
Yutong

Kayleigh illustrates the mass shooting in a school in PSA to increase people’s awareness of mass shooting.
Yutong

Young people today see Instagram stories a lot but they spend less time on reading. New York Public Library created Insta novels to give young people another access to new novels.
Yutong

https://www.oneclub.org/awards/theoneshow/-award/32865/addressthefuture
People rarely realize that fast fashion caused a big environmental problem. The insight is that young people prefer not to post the same outfit style twice on social media. The solution is that a function can show the outfit which people only wear in the digital space.
Yutong

https://www.oneclub.org/awards/theoneshow/-award/32959/broadway-the-rainbow

Many of the 32 million deaf children in the world struggle to read. An app called StorySign based on Huawei Ai to help translate children’s book into sign language.
Yutong

https://clios.com/sports/winner/experiential-events/adidas/billie-jean-king-your-shoes-56818

Billie Jean King is an American former World No. 1 professional tennis player, and she won the “Battle of the Sexes” tennis match.
Adidas rereleased the blue shoes, and this campaign is to change any shoes into the blue one.
Yutong

Mexico city has the worst traffic in the world, and people will feel starving when they are in a traffic jam. This campaign, collaborating with the app people usually uses when driving, deliveries whooper to people in the traffic.
Yutong

People spend too much time in front of the computer, but more creativity will get in outside daily life.
Yutong