Background
: In Canada, 40% of the population goes hungry at least once a week.
Target
: People who are suffering from the hunger.
Goal
: To make it easier to help homeless by using uber.
Insight
: Public apathy is the biggest barrier. Anyone with the mobile phone can start food drive, any time or any where someone who’s in need.
Idea
: People can use uber food drive for ordering foods to feed those who need.
Senior/ Ye Moon Cho
This ad portrays a couple of mothers supporting their children and their dreams no matter what their circumstances are. It shows us what and how it feels like to see through the eyes of a mother. It also in a way, celebrates the connect between diversity and the Olympics (sports).
Rhea Shah / Junior
I think that this ad is great because it empowers girls. It makes them aware of their cycle and gives them confidence. It eliminates the fear of failure and encourages them to keep going, come what may.
Rhea Shah / Junior
Rhea Shah / Junior
https://www.dandad.org/awards/professional/2018/graphic-design/26957/open-your-eyes/
Graphic but “eye opening” this campaign for women effected by genital mutilation. The picture perfectly represents their movement.
Junior/Cailin Shymko
This Volvo ad is playing a twist on how to promote their autonomous driving system. I like it because this is not your regular kind of car ad, they went with something totally different. The song in the background is perfect for this ad, and the ad itself has a sense of humor. Also it was shot by 2 students studying at a Film Academy in Germany.
Volvo, “ABCs of Death” (Spec)
Concept: Dorian & Daniel
Directors: Dorian & Daniel
Junior / Christy Qiao
Has the most important thing you need to see in an ad, a twist. I thought it was beautifully shot, and I didn’t see where this ad would lead to. The twist is what it counts, and the funny tagline at the end.
Junior / Christy Qiao
I laughed pretty hard after watching this ad. I just love the awkwardness and the lines in this ad, especially that costume on the guy. It’s simply following its “You’re not who you are when you’re hungry”
Client: Snickers/Mars Chocolate North America
Creative Agency: BBDO New York
Junior / Christy Qiao
The reason why I like this ad:
I find this ad to be very inspirational, GE is using this ad to make a statement. The fact that they support women scientists, also proving a point. GE’s goal is to encourage women to work in tech and also to put 20,000 women in technical roles by 2020.
Client: GE
Title: Shortcuts
Agency: BBDO New York
Junior / Christy Qiao
Background
:BurgerKing planned a halloween promotion
Target
:BurgerKing
Goal
:Troll McDonald’s and BurgerKing’s increase of global sales
Insight
:McDonald’s is the biggest fear to BurgerKing.
Idea
:Giving free whoppers on halloween for customers who come dressed up as a clown.
Senior/ Ye Moon Cho