The commercial presented how people couldn’t get accustomed to new upcoming technology trend but how it ended up that people rely on the technology. It’s telling people to move forward and enjoy new technology which might be ridiculous for now.
Junior/Claire
It’s also about rising brand likability. Dove tried to bring lights to the concept of real beauty by hiring all-female group and showed that women could interpret women better.
Junior/Claire
It is a good method to visualize the menu. People would like to see real people in the photos and it would be more convincing when they see someone else is enjoying the food.
Junior/Claire
Ikea as a furniture brand knows the importance of brand likability. In this campaign, they are making voice against violence on women. Violence on women is a common problem which could be related to every family. This point links up Ikea and the problem.
Junior/Claire
Thought this was a funny way to show how much people love this beer. ALSO, the fact that it’s all based around not drinking and driving.
Junior/Cailin Shymko
I like this form of awareness to everyone about female scientists because it’s a different way to inspire women to look up to the real stars. The idea of looking up to the stars and connecting that to Grand Central’s famous constellation ceiling fitted so well with the concept.
Noreen/Junior
I found this smart for a clothing brand’s icon, Lacoste to bring awareness to a global issue. This creates a social media buzz to post about the endangered species and gives the brand an impactful meaning too.
Noreen/Junior
This product for homeless is such a simple way to get people to donate their food right after they finish eating. I think this is a smart way to directly aware the viewer as a placemat and distribution of food to the homeless.
Noreen/Junior
I thought this was a cool short film explaining the “what ifs” in life. They tied it all together by a quote stating that there’s still things to be done, there are still different ways to do things and there are still opportunities to make the world a better place.
Junior/Cailin