Provide children who will buy cars in the future with audio fairytales for a pleasant experience on the highway.
Soyeon Lee
Most Dangerous Street – llinois Council Against Handgun Violence
They expressed the gun accident visually which is invisible and occured sporadically.
Hyewon Joo
마음약방 – Seoul foundation for Arts and Culture
Many people in Korea are suffering from depression that varies from individual to individual and are hiding these symptoms. The “마음약방” campaign was hosted by the Seoul Foundation of Culture to console these Seoul citizens’ tired hearts.
A vending machine-type pharmacy called ‘마음약방’ has a wide variety of ingenious prescriptions, including poems, pictures, travel tickets, and movies. The campaign to make people laugh by receiving unexpected prescriptions and to become small healing has been very effective.
Da hyeon
A MAN LIKE YOU – HARRY’S
It is a meeting between a human-type alien and a male child and asking them to teach him how to meet and become a human being. In the process, it is impressive to see a man speaking of stereotypes such as, “Men should be strong and should not be afraid of anything,” and then at the end of the video, “Actually, there is no fixed way to be a man.”
Da hyeon
[ Waiting Lines – Reborn To Be Alive Ambient ]
The meaning of the Waiting lines in this advertisement was good. I think they made a good campaign with opening of Apple store.
Hoon
[ Reword – Headspace ]
How should we help children who are cyberbullied? I’m still thinking a lot about how to help them. People who are worried like me have created an application for the children. I liked this idea similar to Snaphelp because children can add new bullying words and phrases directly.
Hoon
[ NotFairBnB – Solidarité Grands Froids ]
An exact copy of the real Airbnb site but istead of luxury dream houses. It featured real places in Brussels with the homeless.
Hoon
[ Mr. Bear Driver – Automobile Club of Romania ]
This was a neat advertisement. The problems they found were good. There’s a lot of high speed crush injuries, but the driver doesn’t listen to warnings. I came to think about how to solve thㄷ problem. It was a really good idea, Mr. Bear Driver. It felt new to solve the problem with the children. Everything was organic.
Hoon
[ Cheetos Museum – Cheetos ]
Everyone can participate in this event. It’s an idea that really drives imagination. I think the Cheetos Museum is a really successful idea.
Hoon
[ A Hearing Test in Disguise – Cochlear ]
Deafness is one of the symptoms that we don’t think is a big problem. Although hearing loss is a process of aging, it is a problem if it goes faster than one’s age. How can we naturally recognize hearing loss rather than just being diagnosed at a hospital? I have felt that advertising using drama or movie seems to be quite effective. It seems to be an effective way to draw action naturally.
Hoon