Straw Sucks

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Straw Sucks


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The reason why this idea is effective:

This ad shows the problem directly, lets people think about the problem, and even makes people find the way to solve the problem themselves. In this way, people can’t easily forget about the problem the ad implies, and it will remain intensely in their mind.

Junior/ Nuri Park

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KOBE !!!


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I always love when brands like ESPN channel their inner creative. This caught my eye for two reasons; the video itself is very visually entertaining (seeing the book actually being made) and the fact that we have definitely, in some way or another, had to do a project like this at SVA. They successfully made a rule book visually entertaining and even gave it more purpose, dedicating it to one of the greatest basketball players of all time… KOBE !!

Junior/Cailin Shymko

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Break The Speed: Metro station


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Entrant Company J.Walter Thompson Casablanca
Medium Print & Out of Home Technique

This ad is giving a message that KitKat will give you a break when you are living a busy life. It’s visually interesting the use of lines and how the bench the woman is sitting on has a shape and color of KitKat. Stretched lines around her give a fast-forwarded effect and it looks like someone’s sight from inside a fast train. The ad is saying nothing else is important and it’s going so fast that you can’t even see what’s around you but when you eat KitKat, you truly live the moment.

Junior / Rosalyn Oh

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Badya​ by Palm Hills : Life Imitates Art


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The overall tone made this commercial relaxing and delightful. By rebuilding masterpieces into real life, the commercial expressed an idea that life contributes to creativity. They believe that Badya, a city in Egypt, would inspire people and be a gathering place for creative people. I think a successful commercial definitely needs to be visualized exquisitely like this. I enjoyed watching it.

Junior/Claire Yuan Zhuang

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Brooklyn Film Festival: Anthem, The Greatest Night of Our Terrible Lives


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This 38 seconds short spot rendered its main idea that the Brooklyn Film Festival is greater than the past, because “bad times make great art”. The insight of this spot was that a large number of people don’t support Trump but he’s the president of the USA. It is an interesting idea to have Trump in the end to motivate people to join in the film festival.

Junior/Claire Yuan Zhuang

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NIVEA: Night


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I like this ad because it’s very simple and neat, and we can know the product is night cream easily. It shows the product alone with the background in dark blue. Also, the background color is the same as the color of product package and the brand as well. Particularly, the moon pattern shown by the product exactly matches the night concept. I think this is a perfect combination.

Junior / Jolie Zuyu Chen

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Chupa Chups: It’s sugar free


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I like this ad because it’s funny and smart. To develop the free-sugar concept effectively, the ad shows that ants have interests in sugar but they got away from the product, which uses consumers’ reserved thinking in an interesting way. It is telling me that the product was sugar free and healthy. There is a fact that people are encouraged to have less sugar causing some diseases, so in most cases specially the parents are unwilling to allow their children to eat sugar products like lollipop. However, this lollipop exactly avoids what people worry about.

Junior / Jolie Zuyu Chen

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Geico – Fast Forward: Forest


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The reason why I like this ad:

Geico has a series of these ads and all of them are equally funny and on point. I believe the insight was that people are always trying to skip ads these days. Instead of showing long boring ads they did something different, the ads not only promotes geico but also catches people’s attention. They took the advantage of knowing how people get tired of ads online and came up with something that someone would actually wanna watch.

Junior / Christy Qiao

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Lacoste Save our species


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Entrant Company : BETC
Medium : Partnerships & Collaborations

Its targetted audience can be people interested in fashion and animal protection, or anyone who knows Lacoste’s iconic logo has always been a crocodile (so everyone). It was created for brand Lacoste and to raise awareness of rare species and to save them.
It is different from other ads because it was more of a participation that matters than putting up on a display exposed to a large crowd. Having a small amount of each shirt attracts people to want them even more and having people wear them makes it a great advertisement itself. When one sees the logo on the shirt, will immediately realize that it’s different to normal Lacoste logo and most likely get curious and end up googling, which leads to a more recognition.

Junior / Rosalyn Oh

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Burger King presents: Flame Grilled You


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The Reason Why I Like This idea

This ad shows its idea really well which is to show how good fire can be. This ad would be considered as an exaggeration by someone since it’s choosing the word “Cremation”, but I think this is the reason why this ad becomes so viral and also attracts audience because people usually don’t imagine the food connecting directly to death.

Junior/ Nuri Park