Women who play soccer in South America have lots of barriers. The ad uses flashback to tell how they overcome them and get to win.
Yutong
Last Cupcake | Amazon Prime Video
Different from the one posted on Oct 2018, this series of ads shows that when people meet problems how they get inspiration from Prime’s original shows.
Yutong
Prostate Cancer UK: Men, we are with you
When I saw this one I feel fresh because women rights are the biggest problem right now and women need to stand out to fight for the rights they should have, there aren’t many ads about man; but it’s easy to tell why, because this thing is about the man. The ad is touching, but the way they express can be more creative. I feel like too many ads are like that to show the conflict between the happy life we have and how sad it will be when losing someone important in your life.
Yutong
Hong Kong Ballet 40th Anniversary Season Brand Video
People always think that ballet is old and classic. Hong Kong Ballet believes that ballet is still at the moment. The color pallet in the ad is different from the classic ballet outfit color but using Instagram style color. They also combined with hip-hop music, the city scene, and millennials’ school stories.
Yutong
Behind the Mac — Make Something Wonderful — Apple
Behind the mac, make something wonderful.
People use Mac to do creations. A series of photos in the ad show that professional people using a mac to do creative things no matter what place is. This ad is different in the way they express the idea.
Yutong
Libresse ‘Viva La Vulva’
I think it is the ad following by the blood normal one, but this one’s visual and concept is bolder. This ad shows more about how women feel about vulvas.
Yutong
Nike – Dream Crazier
“Dream Crazy” is a series ad for Nike. People usually call women who break the barriers in sports “crazy”. This ad narrated by the tennis star Serena Williams and collected with different clips that people called women in the sports field crazy, but the athletes can show what crazy can do.
Yutong
[ ONE SHOW / GOLD / New York Times – Truth is Worth It ]
Other than the tagline that they’ve witness a success over the years.
But this idea really highlights why craft is so important.
Because of we if you think about it, the news headline itself might
be that interesting up until you see how a reporter covered the story.
Check it out.
Gillette – Handle With Care
Their targets are people who need to shave. And there are some people who can’t shave themselves.
Hyewon Joo
Persil – Free the kids
To get dirty, people have to do outdoor activities. So, they communicated importance of outdoor activities.
Hyewon Joo