Advertising costs are so high that only big companies can afford them. Newcastle has become the medium that they could let small brand can advertise with reasonable cost.
Hyewon Joo
Live reviews / Volvo
User reviews are an important factor in determining car purchases.
Live reviews of users were shown in outdoor advertisements in real time.
Soyeon Lee
Torture test / Glad
Experiment to prove a strong product’s strength no matter how hard you bump into it.
Soyeon Lee
Budweiser / tagwords
low-cost, high-efficiency idea : Strategies for advertising search keywords
Soyeon Lee
Shot reverse shot / Huwawei
Participants are delighted that their faces have become works and think that the smart phone that filmed them is great.
Soyeon Lee
Privacy on iphone/ Apple
Emphasize Apple’s strong security in a variety of situations
Soyeon Lee
United Nations World Food Programme – 805 Million Names
The media that can have the greatest attention is human.
Hyewon Joo
Domino Pizza – Emoji Ordering
I connected pizza orders and insights that people used a lot of emoji on Twitter.
Hyewon Joo
Plastic Ocean – Trash Isles
To show the seriousness of the scale of environmental pollution, garbage was turned into a nation.
Hyewon Joo
Jordan Brand – The Last Shot
Everyone wants to be their role model. This insight gave people a special experience.
Hyewon Joo