SHISEIDO - High School Girls?

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SHISEIDO – High School Girls?


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Shiseido’s cosmetics are so good that you’d never be able to tell that the girls aren’t girls. A creative way to show the power of their makeup, in a subtle way.

Junior / Sophia Kwan

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John Lewis – #ManOnTheMoon


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https://www.luerzersarchive.com/en/spot-of-the-week/2015-46.html

This ad reaches the audience using emotion. The girl’s innocence and compassion for the elderly, people that seem so far away from her, make us realize all the things we can do to help them not feel alone.

Junior / Sophia Kwan

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The Nicest Christmas Ever


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I thought this was a really cute way to advertise for New Zealand Air. I like that they got kids “involved” in politics..so to say.

Junior/CailinShymko

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Nescafe


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Thought they did a really cool things based on the insight that coffee places are usually crowded and you dont have enough time to wait in line. I thought this was a really cool, clever and funny way to fix this problem, I know for sure id use this !

Junior/Cailin Shymko

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Clorets: In-Breather


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It is another spot trying to make fun of themselves. Having a fresh breath makes people be confident, but it would also make people feel weird when they are having a bad breath smell. This is not just a commercial, it also made people laugh and enjoy watching it.

Junior/Claire

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Hyundai:Welcome to the Driver’s Seat


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The feminine is a popular sociological topic that comes into our eyes. It’s especially important for women in Saudi Arabia who’s dominated by Muslim. In the commercial, Hyundai is expressing the idea that women are coming to the most essential seat to a car. It’s a metaphor for the society too.

Junior/Claire

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Kohler: Jealous


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The commercial showed how amazing the Kohler flush works by a ridiculous story between a jealous dog and the boyfriend of its master. The twist is interesting and memorable.

Junior/Claire

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Air France: Lucie Chatbot


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The video is promoting the chatbot of Air France. It shows audience a image of the chatbot which is accessible and fun. It also brings us the chill feeling of the brand while other air companies are still doing a lot of boring and dated business campaigns.

Junior/Claire

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Germany Trade & Invest: Germany Works


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This video doesn’t have a strong interesting fun insight, but I do like how it presented the German spirit. It fully conveys the steady German vibe and gives a reliable impression of the brand.

Junior/Claire