The Test-2016 One Show Automobile Ad of the year

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The Test-2016 One Show Automobile Ad of the year


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This ad surprised me when I know that those people are actually fake models, but it is the person who tests this car imagine them as real people. It really shows that this company cares about the safety of people who will sit in this car. And it shows that this company takes the responsibility very seriously.

Junior/Tingru Hou

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Letters To Dad


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The Reason Why I like This Idea

What do you do when you miss a dad who’s far away? This ad shows how paper and packaging help a little boy and his father stay close. The Paper & Packaging remind us how paper and packaging help us reach our goals and help keep our goods and products safe. By telling heartwarming and touching personal story, it effectively builds the company’s brand image and draws wide-spread sympathy.

Senior/ Ye Moon cho

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Share a Coke – 1,000 Name Celebration


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By dedicating personalized songs to people around the world, Coke got free publicity from social media users. Having the jingles played on different radio stations created a unique experience for each person. By being so responsive on Twitter, Coke made everyday people feel a bit more special.

Junior/Sophia Kwan

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Marmite Gene Test


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I saw this ad last year and I still find it hilarious. I have never had marmite in my life, but I’ve heard so much about it. You either love it, or hate it. There are many marmite challenges online, and memes. Adam & Eve/ DDB came up with a good campaign.
I think the insight was people are either lovers or haters of marmite. Also their slogan is “Love it or hate it” so the whole campaign goes with their marketing strategy. I love how funny the lines are in the ad and it was well shot.

Junior/Christy Qiao

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Volkswagen – Road Safety


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By directly involving an unsuspecting group of people in this ad, Volkswagen shows how people are so easily distracted by their phones. This public service announcement gives the audience a closer experience to what it’s like/how easy it is to be involved in a car accident. It is attention holding and impactful.

Junior/Sophia Kwan

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TNT


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This unconventional ad creatively promotes the different types of TV shows and drama that people in Belgium can expect to see on TNT’s channel. Adding the drama right inside the town engages the audience and creates a lasting, memorable impression.

Junior/Sophia Kwan

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Honda – “Hands”


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Without having to speak about Honda’s changing and improving technology, the ad cycles through 7 decades of innovation. The visuals show us the curiosity and creativity of their skillful engineers. From motorcycles to lawnmowers, from tractors to jets, Honda has been and continues to be a strong competitor with their inventiveness.

Junior/Sophia Kwan

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Tesco – Food Love Stories


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The reason I think that this is a great ad is because of their insight and the way they have presented their idea which is – people love to make their favorite food for the people they love.

Junior/Rhea Shah

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P&G – The Talk


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I think that this ad is really powerful and well presented. It opens up a discussion for topics relating to racism and cultural identity. The ad projects a series of conversations between black parents and their children having “the talk” and having to face the harsh reality of being black. It spreads awareness and tells the viewers to talk about “the talk” and end the need to have it once and for all.

Junior/Rhea Shah