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SPOTIFY: 2018 Goals


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https://www.dandad.org/awards/professional/2018/outdoor-advertising/26580/2018-goals/
Spotify related new years resolutions to people’s Spotify playlists in a not only smart but also hilarious way. I laughed so hard that a playlist called “I Love Gingers” with 48 Ed Sheeran songs even exists. This advertisement reminds me of the Seamless subway ads of funny instructions that costumers typed in.

-Shirley Wang

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Yoplait Mom


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I like how they target a “mom” in a smart way. Representing “mom”, really powerful and effective.

-Emily Younghoon Kim

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TITLE LEVI’S CIRCLES :60


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I like the way they just show a bunch of people dancing, there is no limit on gender, age, race. Feels like Levi’s brand is trendy and also it looks really comfortable.

-Emily Younghoon Kim

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Trojan Man


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I think creating a character of Trojan man is a brilliant idea to make it more approachable and comfortable.

-Emily Younghoon Kim

Blog

Payphone Bank by Une


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Background: 8 million Colombians are unbanked because they don’t earn enough wage. Since they hide their savings at home, they are exposed to crime.

Insight: There are a lot of payphones in Colombia.

Thought: Just like the Smart TXTBKS idea, this idea also turned an old feature into something really useful thing. Applying a simple technology, Une successfully helped the unbanked Colombians with its big idea.

Ja Ik Koo

Blog

Smart TXTBKS


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Background: Students in Philippine are suffering from heavy bags.

Insight: There are many old phones that are not being used.

Thought: This idea provided lighter and better textbooks to the students. At the same time, it made millions of old phones to be useful. I like it because it solved two problems at once.

Ja Ik Koo

Blog

Check It Before It’s Removed


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Background: Breast Cancer affects one in eight women in their lifetime.

Insight: Social media removes the pictures of women’s breasts.

Thought: I like the fact that they delivered a really important message through hacking the social media’s policy. I think this is the one good example of a social media awareness campaign.

– Ja Ik Koo

Blog

Test Drive


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Thought this was a fun way to show that buying a car at Mitsubishi is fun, rather than a long. all day, dreadful event. It shows real people test driving cars and having such a fun time while the salesman is rapping.

Junior/Cailin Shymko