Blog

Ikea-Pee Ad


No Comments

Ikea Pee Ad

I thought this was a funny and unexpected way to promote a product. This ad works as a pregnancy test and as a result, a discount on a crib.

-Noreen J.

Blog

PEDIGREE – SELFIESTIX


No Comments

Background: It is hard to take a selfie with your dog because they don’t look at the camera.

Goal: To make dogs look at the camera while their owners take selfies with them.

Insight: Dogs always watch their snacks.

Idea: Create a little device that can attach a snack on the camera so dogs can focus on it.

My thought: I thought this idea was really cute. Pedigree not only created the product but also they added an awesome feature using the face recognition technique. As a dog owner, I was very convinced by this idea and I would really like to buy one of the products.

– Ja Ik Koo

Blog

CYBERSMILE – #TrollingisUgly


No Comments

Background: 43% of kids are bullied online.

Goal: Cybersmile wanted to remind people that trolling is ugly.

Insight: Trollers always judge people’s appearance and post hateful comments.

Idea: Partnering with a famous influencer, Cybersmile made her uglier based on the received trolling comments.

My Thought: No matter where we go, there will be haters and I don’t think they will realize their faults through this kind of idea. However, What I really like about this case study was they use the trollers’ comments as a backfire. Because of their hateful comments, other users could deeply get a message.

– Ja Ik Koo

Blog

Asha Ek Hope – Blink To Speak


No Comments

Background: The biggest suffering of fetal disorder patients is simply a communication.

Goal: Help the patients so they can communicate more comfortably.

Insight: The only action they can do is blinking.

Idea: Create a new language with blinking just like a sign language.

My Thought: I always like these kinds of case studies which actually can help and affect the people who are suffering. Probably the best thing about this idea is it doesn’t cost much. At the same time, the patients and their family can just simply download the feature online and it’s free. How amazing is that!

-Ja Ik Koo

Blog

Apple


No Comments

This ad really engages you from the beginning, she looks like all of us after a long day, tired, drained etc. By this we can already relate to the ad. She gets home and instantly turns on her apple home. However, it takes her a second to actually unwind and let loose. The dancing and choreography is very in style.

Junior/Cailin Shymko

Blog

MYER Give Registry – Towel


No Comments

Background
:1 in 4 Australian women have been victims of domestic violence
Target
:abused woman
Goal
:Helping women rebuild their lives
Insight
:When a woman leaves abuse, all she often leaves with is her life
Idea
:For every item which is an essential item for a survivor of abuse someone purchased, Myer donated one too.

Senior/ Ye Moon Cho

Blog

Bihor Couture. The story.


No Comments

Background
:Fashion houses are accused of plagiarism all over the world.
Target
:General customers and influencers.
Goal
:Wanted to help authenticity survive.
Insight
:Big brands offer no credit, no money returns to the poor communities and the traditions die.
Idea
:Create a brand that sells authentic items and returns money to the local communities.

Senior/ Ye Moon Cho

Uncategorized

SK-II: Marriage Market Takeover


No Comments

INSIGHT: There is a huge pressure in the China for women over 25 to be married.

SK-II, being a pricier brand, has a main market made up of working women. I love how they are addressing a problem so relevant to their target consumer. Instead of the sending the message like with their product, the women will attract a husband, SKI-II presents a much healthier and positive message that women shouldn’t need to feel this pressure. They can break the expectations of the society and still live a happy and healthy life.

-Shirley (Zi Xuan) Wang

Uncategorized

The Expiry Date | SK-II


No Comments

INSIGHT: society puts pressure on us to reach certain milestones in our lives by a certain time. Women especially feel pressured to have to get married at a certain age. In Asia, if a woman is past a certain age, she is often considered a “left-over” and less desired.

I love the philosophy behind this video. It freshen ups an unfortunately real problem in today’s society with a new positive perspective. The concept ties in really well with the motto behind SK-II which is to “change destiny”. The commercials empowers us to live the life we want to live despite the age limits society imposes on us.

-Shirley (Zi Xuan) Wang