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Unseen Stars


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Unseen Stars

I like this form of awareness to everyone about female scientists because it’s a different way to inspire women to look up to the real stars. The idea of looking up to the stars and connecting that to Grand Central’s famous constellation ceiling fitted so well with the concept.

Noreen/Junior

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Save Our Species


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Save Our Species

I found this smart for a clothing brand’s icon, Lacoste to bring awareness to a global issue. This creates a social media buzz to post about the endangered species and gives the brand an impactful meaning too.

Noreen/Junior

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Placemat for Two


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Placemat for Two

This product for homeless is such a simple way to get people to donate their food right after they finish eating. I think this is a smart way to directly aware the viewer as a placemat and distribution of food to the homeless.

Noreen/Junior

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IKEA what if


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I thought this was a cool short film explaining the “what ifs” in life. They tied it all together by a quote stating that there’s still things to be done, there are still different ways to do things and there are still opportunities to make the world a better place.

Junior/Cailin

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Hailey Lawrence Oct 11


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1. http://www.bwmdentsu.com/project/disappearing-person-alerts

Why I liked it: I thought it was a very smart and timely way to help solve the terrible problem of people being kidnapped. It goes way farther than something like an amber alert that doesn’t really do much other than letting you know who went missing. This is targeted to the radius of where the person went missing so its way more effective.

2. https://www.youtube.com/watch?v=oO1pzAGMAbo

Why I liked it: Apple is never telling you to buy a computer or any of their products, it always highlights what you could create with it, making it feel bigger than just a laptop. I loved this because I felt as though it put the creativity and possibilities of what you could use their products for first. Also I think its awesome because it helps people network and learn more vs going to college.

3. https://www.rga.com/work/case-studies/botbot

Why I liked it: Its a brilliant way to cut costs for businesses that could really benefit from having a bot but cant afford to have one made

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Live Feed Delay


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Really cool way to use a downfall of a social media feature to make something extremely cool. They were actually able to pull off making a song just by creating endless loops and timing it perfectly to the delay in the live feed. I’m sure it must of taken a shit ton of patience.

Junior/Cailin Shymko