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Blink To Speak


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BG: The biggest battle for patients suffering from fatal disorders is the simple act of communication.
Target: Patients who are suffering from fatal disorders.
Goal: Allow patients to communicate with their eyes.
Insight: The basic method of communication is very tedious and expensive.
Idea: Made a book with 50 simple eye movements for patients to express all their needs and desires.

Senior/Thomas Lee

Blog

LEGO: Making The List


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The reason why I like this ad:

I think Lego knows how to make their product get into a customer’s shopping basket. This ad shows how Lego can make anything you want to buy. By showing this, Lego potentially gives choices to customers for their gifts; buy the thing what you want to buy, or buy Lego that can make anything you want to buy. This is a very simple and creative idea which helps Lego permeate to customers naturally.

Junior/ Nuri Park

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Share a Coke 1,000 Name Celebration


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The reason why I like this ad:

Coca-Cola has been interacting with customers by using their packages. This ad is intriguing that the audience is allured to click the website. On their website they have personalized songs based on any name which is a very unique way to communicate with potential customers. It would be a special experience to everyone as well as promote their company at the same time. I really like how Coca-Cola keeps trying to think new ways to communicate with their customers.

Junior/ Nuri Park

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Nike #ChooseGo


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The reason why I like this ad:

I was very surprised when I saw this ad at first since this is the most creative and fresh ad I’ve seen these days. The concept is the earth stops rotating and people need to run with wearing Nike shoes to make the earth rotate. This ad promotes their brand so well with the creative idea that no one really can think about and intrigues others’ curiosity. This ad also has a strategic idea that shows its purpose and would be a great sample to others.

Junior/ Nuri Park

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Taiwan Wacoal Sports – “Wow Girls’ Lab”


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https://2017.liaentries.com/winners/?id_entry=100778&id_medium=6&id_submedium=6&id_category=0&view=details&range=w&page=1&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=false

The ad demonstrates different types of sports, from running to boxing, for the audience to understand the motion of the breasts. This is a creative way to promote Wacoal’s sports range – a sports bra designed for any type of exercise/sport, for any type of breast.

Junior/Sophia Kwan

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Adidas Parley Collection at Road Runner Sports


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Plastic waste is one of the most big issues these days. In this era, adidas carries out a necessarily need project that helps protect the earth. I think this kind of direction would be a new management in the future and many companies need to manage their companies based on eco-friendly. This is not only an advertising, but also helps to make other companies join this kind of campaign as a good example.

Junior/ Nuri Park

Blog

Stop Ivory – Going, Going, Gone


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https://www.adsoftheworld.com/media/film/stop_ivory_going_going_gone#comments

Ivory trading is still allowed in many countries. The entire auction is intense, but the unexpected ending is shocking and brutal. The viewer quickly understands that humans are directly responsible for the suffering and deaths of elephants (and other wildlife), because of the sale of ivory.

Junior/Sophia Kwan

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AIG Japan


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As a TV film commercial, I think this one really draw my attention and I did not skip a second. It really expressed the feeling that danger can happen anytime, and insurance is important.

Tingru Hou

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IKEA lets relax


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Nowadays, people really love to take photos and share on media before eating. Sometimes it is annoying. So IKEA wants to make people feel relax, cause it is just a meal, you should enjoy it with your family, not social media friends.

Tingru Hou

Blog

Tomorrow’s News


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https://www.oneclub.org/awards/theoneshow/-award/30262/tomorrows-news

News is always for today. So news for tomorrow will draw more people’s attention. As this ad is about protesting guns, it really worked well.

Tingru Hou