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selfie stick


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https://www.oneclub.org/awards/theoneshow/-award/30183/pedigree-selfie-stix-clip

I think they caught the insight that people who have dogs love to take a selfie with them, but dogs never pay attention to the camera. This ad is really clever, they solve a problem, and they sell their products.

Tingru Hou

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Lexus – Genetic Select


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https://www.adsoftheworld.com/collection/best_april_fools_day_ads#showdelta=10

Although the ad was a joke, Lexus combined humor with what seems like futuristic car features – a car that is adapted to you. Even the little things/details make a personalized experience wherever you go.

Junior/Sophia Kwan

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Fedex Express – Neighbors


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This Fedex campaign promotes their express delivery services as the fastest and most reliable. It’s so easy – as if you’re handing your package to your neighbor.

Junior/Sophia Kwan

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Uber Food Drive


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Background
: In Canada, 40% of the population goes hungry at least once a week.
Target
: People who are suffering from the hunger.
Goal
: To make it easier to help homeless by using uber.
Insight
: Public apathy is the biggest barrier. Anyone with the mobile phone can start food drive, any time or any where someone who’s in need.
Idea
: People can use uber food drive for ordering foods to feed those who need.

Senior/ Ye Moon Cho

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P&G – Thank You, Mom


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This ad portrays a couple of mothers supporting their children and their dreams no matter what their circumstances are. It shows us what and how it feels like to see through the eyes of a mother. It also in a way, celebrates the connect between diversity and the Olympics (sports).

Rhea Shah / Junior

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Always – Like a Girl


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I think that this ad is great because it empowers girls. It makes them aware of their cycle and gives them confidence. It eliminates the fear of failure and encourages them to keep going, come what may.

Rhea Shah / Junior

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Open Your Eyes


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https://www.dandad.org/awards/professional/2018/graphic-design/26957/open-your-eyes/

Graphic but “eye opening” this campaign for women effected by genital mutilation. The picture perfectly represents their movement.

Junior/Cailin Shymko

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Volvo – ABC of Death


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This Volvo ad is playing a twist on how to promote their autonomous driving system. I like it because this is not your regular kind of car ad, they went with something totally different. The song in the background is perfect for this ad, and the ad itself has a sense of humor. Also it was shot by 2 students studying at a Film Academy in Germany.

Volvo, “ABCs of Death” (Spec)

Concept: Dorian & Daniel

Directors: Dorian & Daniel

Junior / Christy Qiao