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Vicks: One in a million


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This ad reflects the true and harsh reality and the campaign #TouchOfCare is great to show parent’s love and care for children. A abandoned kid, especially who is with disabilities, desires a home and much love.

Junior / Jolie

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Make Your Next Move — Squarespace


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Squarespace wanted o promote its ‘Make Your Next Move’ platform, so it partnered with
actor-turned-fashion designer John Malkovich to chart his true-to-life journey. I think because it’s a true story, it’s more relatable and makes businesses want to join.

Junior / Christy

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Bud Light: Dilly Dilly!


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This ad simply shows Bud Light is for everyone but other beers are for themselves. The phrase “dilly dilly”, used when people offer cheers, is pretty addictive and help this ad become memorable.

Junior/ Nuri Park

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NIKE Presents: Mo Farah – Smile


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By showing Mo Farah’s effort behind the Olympic, Nike tries to show how much effort and sacrifice he put to be in his current position and finally smile. This ad shows well Nike’s motto, Just Do It.

Junior/ Nuri Park

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Lyft: Staycation


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I think this print ads show its intention well that new york city has a lot to enjoy and everywhere is only a ride away. I also really like how they use illustration kind of feeling in their concept.

Junior/ Nuri Park

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Tinder: Single, Not Sorry


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Tinder is a dating app that connects each single but this campaign use tinder to show how singles can live their own life as they want reversely. I think it’s a brilliant way to execute.

Junior/ Nuri Park

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Clean & Clear®: See The Real Me


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I like idea of this ad that see the real me. Nowadays, people are easy to lose themselves and become a person that satisfy other people, so it’s important for us to be personal and happy for ourselves.

Junior / Jolie

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Monica Lewinsky – In Real Life


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https://clios.com/awards/winner/branded-entertainment/monica-lewinsky/in-real-life-46788

The message: Hate isn’t tolerated in real life. Why is it okay online? We need to approach other with more compassion, especially online where there are more human beings than anywhere else on the street around you. I liked how they brought cyberbullying to a real life situation.

Junior/Sophia Kwan

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IKEA – The Room


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https://clios.com/awards/winner/public-relations/ikea-italy/the-room-47125

Ikea creates awareness that domestic violence in Italy is closer than people think, separated by only a wall. There’s always a room for anything, but no room for violence. (1 in 3 Italian women experience domestic violence.) By allowing people to interact with this just by walking by, it easily appeals to emotions of many shoppers.

Junior/Sophia Kwan