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Adoptify


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https://clios.com/awards/winner/direct/spotify/adoptify-39027

Humans love music. Dogs love music. This ad shows that dogs have personalities, similar to humans, relating us on an unexpected level. Their personality that matches the music listeners’ is a interesting way to advertise dog adoption. Adoptify brings together two things that people love – music and dogs – all in one place, making it easy and enjoyable for the adoption process.

Junior/Sophia Kwan

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A Thai Bank: The dream


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I like this ad for the reason that this is a encouraging story describing a boy saves money day by day for his dream product and give up all he wants to eat or play. Interestingly, when he finally has enough money to buy it, the price increases. There is a twist telling the message that saving is not enough and we should become a better person first.

Junior / Jolie

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US Bank: power of possible


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This ad tells us that all animal need their own freedom and space. When the dog read “No dogs allowed”, it looks very sad. The story is simple that owner move into a big house with the help of the bank, but it raises attention to pets’ rights that many people ignore.

Junior / Jolie

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Simpsons600 Marathon


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https://clios.com/entertainment/winner/television-streaming-video-promo-mixed-campaign/fx-networks/simpsons600-24025

This simple idea leaves a lasting memory in viewers’ minds and ears. The repetition of the iconic Simpsons character voices reminds people that it will be a marathon of laughs.

Junior/Sophia Kwan

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Diesel – Go With The Fake


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https://clios.com/awards/winner/events-experiential/diesel/deisel-go-with-the-fake-52299

Diesel used New York’s counterfeit culture to their advantage. They made their clothing more hyped and gained so much attention from this one stunt. Making the “knockoff” pieces limited and very affordable attracted good press.

Junior/Sophia Kwan

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Toyota: Start your impossible


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I like this ad because it encourages us to overcome difficulties and challenge ourselves in life. It cares about the disabled and show much respect to them. Also, the idea “start your impossible ” exactly matches the brand’s new conceptual car.

Junior / Jolie

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The Most German Supermarket


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https://www.adsoftheworld.com/collection/2018_clio_grand_winners#showdelta=1

This German supermarket did more than the average social media post about racial equality. It gave a creative live demonstration on the harsh reality of a country without diversity in its people and culture. The message is clear that everyone takes part in different cultures, from something as simple as shopping at a supermarket.

Junior/Sophia Kwan

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The Worlds Most Eligible Bachelor


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Loved this because they took a very popular app that we use today and used it to spread awareness about the extension of rhinos. It was genius because they made it possible for people to donate to the cause right from tinder.

Junior/Cailin Shymko