Blog

Lyft: Staycation


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I think this print ads show its intention well that new york city has a lot to enjoy and everywhere is only a ride away. I also really like how they use illustration kind of feeling in their concept.

Junior/ Nuri Park

Blog

Tinder: Single, Not Sorry


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Tinder is a dating app that connects each single but this campaign use tinder to show how singles can live their own life as they want reversely. I think it’s a brilliant way to execute.

Junior/ Nuri Park

Blog

Clean & Clear®: See The Real Me


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I like idea of this ad that see the real me. Nowadays, people are easy to lose themselves and become a person that satisfy other people, so it’s important for us to be personal and happy for ourselves.

Junior / Jolie

Blog

Monica Lewinsky – In Real Life


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https://clios.com/awards/winner/branded-entertainment/monica-lewinsky/in-real-life-46788

The message: Hate isn’t tolerated in real life. Why is it okay online? We need to approach other with more compassion, especially online where there are more human beings than anywhere else on the street around you. I liked how they brought cyberbullying to a real life situation.

Junior/Sophia Kwan

Blog

IKEA – The Room


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https://clios.com/awards/winner/public-relations/ikea-italy/the-room-47125

Ikea creates awareness that domestic violence in Italy is closer than people think, separated by only a wall. There’s always a room for anything, but no room for violence. (1 in 3 Italian women experience domestic violence.) By allowing people to interact with this just by walking by, it easily appeals to emotions of many shoppers.

Junior/Sophia Kwan

Blog

McDonald’s – The Flip


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https://clios.com/awards/winner/out-of-home/mcdonald-s/the-flip-50268

McDonald’s celebrated women’s accomplishments everywhere. It was such a simple and smart move to flip the logo upside down on all of their bags, cups, signs, and social media profiles. This is attention grabbing and news worthy. People were also able to intract with the ad by taking photos and spreading them on social media.

Junior/Sophia Kwan

Blog

Banana Flavored Milk – My Straw


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https://clios.com/awards/winner/innovation/banana-flavored-milk/mystraw-36751

This is a light hearted, casual ad for this beverage that is popular in Korea. It is humorous in the way it uses everyday first world problems/struggles to promote these straws, which also promotes the milk.

Junior/Sophia Kwan

Blog

Goodwill Fashion


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https://www.thedrum.com/creative-works/project/young-laramore-goodwill-craft-your-look

Thought this was a cool way to promote the good will store. I would of never thought that fashion designers would shop at a thrift store.

Junior/Cailin Shymko

Uncategorized

NIKE: What are girls made of?


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I thought this is interesting considering the fact we are working on Adidas. It seems like a lot of brands are hopping on the concept of empowering women. However, I feel like “Always: Like a Girl” did it better. I still love the idea behind this video but I just feel like it’s not as strong.

-Shirley Wang