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Fan of Love


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https://clios.com/awards/winner/brand-partnerships-collaborations/the-ad-council/fans-of-love-27418

It is a great way to promote a concept by just adding a little twist to the kiss cam

Junior/Elaine Li

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Let’s Drink Better – Meet My Liver


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This is a great way to help people who abuse social drinking. By creating a bot to give you tips on how to drink responsibly, it personalizes each person’s experience and helps them gain control on what might become a huge problem in the future (if not a huge problem already).

Junior / Sophia Kwan

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MADC – Meet Grant: The Only Person Designed to Survive Advertising


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https://www.adsoftheworld.com/media/film/madc_meet_grant_the_only_person_designed_to_survive_advertising

This parody of “Meet Graham” is to promote Melbourne’s MADC Stars award show next month. It features a human model designed to withstand a career in advertising and combines it with humorous lines. We love a good spoof.

Junior / Sophia Kwan

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Phondoms


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This is a great way to remind people that phones could be dangerous to use in the bedroom. It is seen as “unsafe sex” and could be prevented easily with this phone condom, or even better if the phone is not used at all. It seems like a silly joke, but is actually a PSA for a larger issue.

Junior / Sophia Kwan

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Chevrolet Commercial – “Maddie”


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Good commercial and quite effective. I didn’t notice its a car commercial until the end phrase, “A best friend for life’s journey.” can be applied to anything and anyone which includes a car and a dog. This advertising works.

Junior/ Aime Lu Fan Chen

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Organ Donation Commercial


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The point of the video is that the baby stops crying when he hears his mother’s heart not when he meets a relative. Great idea for organ donation.

Junior/ Aime Lu Fan Chen

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Make Google Do It


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Their tagline is kind of funny because we already use google to basically do everything, it’s one of the biggest search engines. They show different snippets during a daily life and how google home can help with all of it.

Junior/Cailin Shymko