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The New York Times – The Truth Is Hard


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This ad was created by my favorite advertising agency Droga 5 of all time, Unlike complex other media ads, it’s simple and minimal, but it’s gives audience easy to understand at once and gives them confidence in a short amount of time.

Junior/Jacob

Blog

Christie’s – The Last da Vinci


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https://www.dandad.org/awards/professional/2018/pr/26599/christies-the-last-da-vinci/

Despite being in art school, my initial reaction of the last privately owned DaVinci painting was disinterest. I felt like the prospective buyers are a niche audience. However, this ad campaign has done such a good job by sparking the interest of ordinary people. I think it was a clever way to advertising and hype up a painting like that. It got me thinking…what would motivate someone to buy such a painting? A appreciation for Art? Or a desire to own something highly valued and sought after? This ad campaign elevated both these aspects through filming the reactions of people.

-Shirley Wang

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Testicular Cancer New Zealand: GO BALLS OUT


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https://www.dandad.org/awards/professional/2018/pr/26592/go-balls-out/

I think campaign is really ballsy to say the least. I love how they used humor to raise awareness for something as serious as testicular cancer. The campaign is not only fun and eye-brow-raising, but it is also very informative. It shows you have to check for signs of testicular cancer which is something all guys can do at home.

-Shirley Wang

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Penguin Frozen Storybook


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CaseStudy

We care about global warming, and we certainly want to educate our children to realize such issue. How long would it take before Penguin & polar bear become extinction animal? A frozen storybook that only allows children to read for 15mins before the content fade away is a good idea to put a seed in their heart, so that they understand if they do nothing in the future, beauty can be gone.

Haoran Liao / Senior

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OKAY CUPID: DOWN TO F……


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https://www.dandad.org/awards/professional/2018/outdoor-advertising/26590/dtf/

I love the concept of these print posters. I think they are funny and functional at the same time. In a way, through these posters, Okay Cupid is redefining love.

-Shirley Wang

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Support


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It’s a cool way to advertise for a sports bra company…rather than a video contemplation of women doing active stuff, they just show balls that look like boobs to get the point across. It’s really creative.

Junior/Cailin Shymko