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Klarna – Smoooth


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Klarna has a series of Smoooth ad, this is one of them. Klarna wants to sell the idea of a smooth payment, but instead of selling this idea taking about boring stuff like money and banking, it relates the feeling of smooth to other ‘weird’ things unrelated to banking. All these videos are very satisfying to watch, therefore easier for people to remember.

The full playlist is here: https://www.youtube.com/watch?v=cWGvxH5PNUA&index=3&list=PLYaD-TFUU2hgqp3npJaXnmXEq8F984phl

Junior/Elaine Li

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Tide


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It’s a funny twist on a tide commercial. It features a variety of ads for different products , like coke, or wrangler jeans etc . It makes you realize how easy it is to pick out what product is being advertised just by the first few seconds of the ad. I like the comical vibe the man gives by saying “its a tide ad” in every single one. The ending is the best part though, they establish a sense of superiority by saying “so does this make every superbowl ad , a tide ad?” Personally , I didn’t think about that the whole time and it made me think holy shit that’s kind of true !

junior/Cailin Shymko

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MINI USA


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The reason why I like this ad:

The idea behind it is so simple and it’s really cute. It’s just simply trying to say that the trunk of a mini is so much larger than you’d have imagined.

I think it’s a really cute ad and pretty straightforward.

Junior/Christy Qiao

Blog

Immunity Charm


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Background:
Afghanistan is a land with a vaccination completion rate of only 50% due to illiteracy and traditional belief.
Target:
Afghanistan people with illiteracy and traditional belief.
Goal:
Make Afghanistan people to easily access for tracking vaccination.
Insight:
Afghanistan has a tradition of newborns wearing bracelet.
Idea:
Turn the traditional bracelet into a tracking tools. Each bead represents different vaccination.

Why I like this idea.
I love the insight of this idea so much. And this idea is directly solving the problem in a very smart way by using THIER OWN CULTURE & TRADITION. This is why people accept this idea easily. This idea doesn’t change any of their culture or tradition, but even embrace it.

TA / Yeon

Blog

Coca-Cola Share Can


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Coca-Cola has encouraged consumers to share their favorite soft drink with their loved ones by simply parting their cans into two cans. After parting the can to reveal to the consumers a second smaller can they are more encouraged to share their drinks with a close one nearby.

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Microsoft Braile


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https://www.oneclub.org/awards/theoneshow/-award/30206/tactile

Only 1% of the texts are in braille. This campaign was to switch any book into braille through Microsoft technology.

Junior/Kevin Bae

Blog

BURGER KING – Bullying Jr.


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The Reason Why This Idea is Different.

The ads shows people’s different reactions between a bullied child and their waffer burger. It catches the point that people do nothing for many reasons for social matters, but they do actions for personal matters. Showing real reaction let people aware of the problem and real conversation touch the heart.

By:
Senior/Ye Moon Cho

Blog

[ Design ] McDonald’s Directional Board – Say No More


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The Reason Why This Idea Is Hard:

People assume that minimalism is simple, but it takes valor to think small,like the one and only Volkswagen Lemon Ad. By cropping its iconic Golden Arches into a directional path and reducing the visuals to only what’s essential, McDonald transformed an underutilized media space into a simple unified design system adaptable to any market around the world. Sometimes less is more.

By:
Senior/Haoran Liao

Blog

[ Film ] The Talk – My Black Is Beautiful


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The Reason Why This Idea Is Smart:

For a brand like P&G, it doesn’t showcase that things will only get better like many other socially-conscious ads. “The Talk” is inspiring yet filled with unsettling uncertainties — a thoughtful marketing approach that’s sure to promote real conversation. These concerns merge in the marketer’s heart-rending film about the unique challenges African-American mothers have in raising kids — in decades past and continuing today.

By:
Senior/Haoran Liao

Blog

[ Design ] Palau Pledge Havas


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The Reason Why This Idea Is Different:

Instead of making a passport stamp design just pretty, Host/Havas agency made them into a pledge where
people have to sign before they enter the island. The re-design campaign not only let the world
know how beautiful and clean they are, but also asks people to maintain its beauty by pledging not
to trash it. This remarkably simple idea exemplifies where our design industries is headed.

By:
Junior / Michael Smith