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Hershey – eaternet

https://youtu.be/MJn3NVRm4V4 Based on their target's characteristics, Hershey connected their product with the internet. Hyewon Joo

Nike – Unlimited will

https://youtu.be/C1TPAu57gUA Every sports campaign show the people who were not disabled. This campaign showed the challenge of what seems impossible...

Heineken – The Cliche

https://www.youtube.com/watch?v=wrmKl_HV4-A It seemed that women wouldn't be very interested in the Champions League. They used this insight. Hyewon Joo

Channel4 – We’re the Superhumans

https://youtu.be/zgmmWrUKxfg Advertisements related to the disabled were either dark or always touching. In this, they showed a campaign that called...

Carrefour – The Black Supermarket

https://youtu.be/9pWvHBG4XXI Things that it was good for people but illegal explained as an black market that sell things which should...

Snaptivity – Snaptivity

https://youtu.be/VTzSSGJmqqo They noted not players but the audience at the important moment, it can easily viral. Hyewon Joo

momodo – The DNA Journey

https://youtu.be/tyaEQEmt5ls The campaign for nationalism was carried out through insight that not everyone had pure blood. Hyewon Joo

Nike – The Lioness Crest

https://youtu.be/BBxjNSmXBPs Nike change the symbol of lion that no one care to lioness. Hyewon Joo

Coca-Cola – This Coke is Fanta

https://youtu.be/YWkMvgRYAfE They changed the perception of that expression using their brand power. Hyewon Joo

Palau Legacy Project – Palau Pledge

https://youtu.be/ZDkP95o6rgk The real problem of Palau was lack of local poplulation compared to visitors. Hyewon Joo

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