Many sub-culture brands including Vans usually put a sticker for every shoe box.
But as one of the leading skateboarding companies, Vans wanted to make a more memorable ritual.
So we created unique shoe boxes that allow the customers to turn the box into a skateboard by
turning boxes with pre-cut pieces.
Art Directors : Gayoung Baek, Seyoung Kim, Minjeong Lee, Seojin Lee
Copy Writers : Gayoung Baek, Seyoung Kim, Minjeong Lee, Seojin Lee
Instructor: Sungkwon Ha