Vans – Board Box


2015

INSIGHT:

Many sub-culture brands including Vans usually put a sticker for every shoe box.
But as one of the leading skateboarding companies, Vans wanted to make a more memorable ritual.

IDEA:

So we created unique shoe boxes that allow the customers to turn the box into a skateboard by
turning boxes with pre-cut pieces.

Art Directors : Gayoung Baek, Seyoung Kim, Minjeong Lee, Seojin Lee
Copy Writers : Gayoung Baek, Seyoung Kim, Minjeong Lee, Seojin Lee

Instructor: Sungkwon Ha

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