Adidas – Move Collection

Client: Adidas
Art Directors: Haoran Liao, Kotrao Matsumoto, Ha Jung Song, Kevin Benn
Instructors:Sungkwon Ha, Michael Jungho Oh, Yeonsang Yoon

Insight:

Working long hours at work and living in tiny apartments, working out in Japan seems nearly impossible.

Idea:

So Adidas will team up with Ikea to create a series of furnitures that could function as home furniture and work out furniture at the same time.

Awards:

Gold – 2019 Andy Awards
Gold – 2019 Addy Awards New York
Gold – 2018 Clio Awards
Gold – 2018 New York Festivals
Silver – 2018 D&AD New Blood Awards
Silver – 2018 Addy Awards New York
Finalist – 2018 Art Director’s Club : Move Collection
Finalist – 2018 Art Director’s Club : Move Collection
Finalist – 2018 Art Director’s Club : Move Collection
Gold – 2018 Adstars : Move Collection